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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
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Before Aspen The Mountain Never Had This Kind of Energy

The only thing more impressive than Aspen’s skiing is its sustainability. Snowboarder Chase Demeulenaere throws down at a rail jam near the Elk Creek Coal Mine.

Client:
Aspen/Snowmass
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Print Ad: Building

Factory Design Labs was tasked with creating a brand campaign that captured the essence of Oakley’s design and innovation prowess. With competitors often featuring glossy action and staged lifestyle imagery, we wanted the design-focused campaign to rise above the clutter. After landing on Disruptive by Design as campaign tagline and mantra, we custom built a software program, merging art and technology, empowering our art directors to create a truly unique visual language – a glitched look and feel that represented Oakley’s unique, non-conformist attitude.

Client:
Oakley
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In-store Kiosk

Global in-store kiosk web application to customize sunglasses and goggles.

Client:
Oakley
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Hex Black Campaign

Tour Pro Phil Mickelson representing the Hex Black ball.

Client:
Callaway
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Optifit-X S13 Outdoor Print Ad

The all new Optifit-X system featured in the Matthes Crest 72.

Client:
The North Face
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House of Vans App

Be the first to know all things Vans with the House of Vans app. Featuring news feeds to see what sneaker freaks are saying and inside feeds from Vans that you couldn’t get any other way.

Client:
Vans
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Snowmass Culinary & Arts Festival

Print ad for Snowmass Culinary & Arts Festival.

Client:
Snowmass Tourism
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Oakley Golf - Bubba Watson

Oakley golf welcomes Bubba Watson to the team

Client:
Oakley
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Look Deeper 2012

Sebastian Copeland. Documentarian. Climate Caretaker. Adventurer. Revo Ambassador.

Client:
Revo
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The Mountains Are Calling - TV

John Muir quotes serve as the title and backdrop to the stunning ode to exploration delivered in The North Faces's Fall 13 TV spot. This anthemic call to return to the outdoors is the foundation of the initial launch of the #NeverStopExploring Campaign.

Client:
The North Face
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Before Snowmass imagination didn't run this wild

Locals Penn and Kirsten Newhard carve out time with their kids on perfect corduroy. Snowmass ranked the #1 Family Resort in 2012

Client:
Aspen/Snowmass
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Sports Authority: Unplug (60)

When Sports Authority asked us to help develop a new holiday TV campaign, we came across a pretty crazy stat: over 70% of people now plan on buying electronics over the holidays. Leaning off this trend, we launched the “Unplug” campaign. Shot entirely in and around Denver, the spots set out to cement our brand’s point of view and remind people of the enduring power of sport.

Client:
Sports Authority
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Bubba's Way - Dress Code

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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RAZR FIT XTREME

The only way to launch the most fully loaded driver was to make a bold statement. So, in 2013, Callaway Introduced The Longest Driver In Golf.

Client:
Callaway
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The Beast

The Beast Declared The Dew Tour A National Holiday.

Client:
Killington
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Beyond Reason - Bryan Clay

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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Real Results Website

Website created in support of the Real Results project where real consumers tested the new RAZR Fit driver against their current driver. The results speak for themselves.

Client:
Callaway
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Epic Campaign - RAZR Irons

RAZR family irons.

Client:
Callaway
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