The dog days of summer have hit

Photo By:
Lindsay Morgan

Before Snowmass Joy Had Boundaries

Local skier Chris Davenport lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Better Than Naked: S13 Performance Print

The North Face Athlete Hal Koerner in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple

Client:
The North Face
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Havoc Hiking Boot

The North Face athlete takes us on a tour of the Havoc hiking boot by way of Castle Valley, Utah.

Client:
The North Face
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House of Vans App

Be the first to know all things Vans with the House of Vans app. Featuring news feeds to see what sneaker freaks are saying and inside feeds from Vans that you couldn’t get any other way.

Client:
Vans
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Before Aspen in bounds didn't feel like out of bounds

Locals Chris Davenport, Pat Sewell and Dayla Robinson get first tracks on Highland Bowl.

Client:
Aspen/Snowmass
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Xavier de Le Rue TV Spot

A massive slides leads to the most important recent innovation in backcountry riding.

Client:
The North Face
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RAZR X Black

Product print execution featuring all six members of the RAZR irons family.

Client:
Callaway
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Before Snowmass turning pro meant leaving home

Aspen locals rise to the challenge for the 12th year of X Games Aspen. Local pro: Blake Axelson

Client:
Aspen/Snowmass
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Steep Series Print Ad

For The North Face athlete Lucas Debari, a trip to Antarctica wasn’t simply about venturing to the far end of the earth to ride indisputably challenging and equally stunning terrain. It was a chance to test and help develop the new Steep Series line of outerwear designed specifically for big-mountain backcountry riding.

Client:
The North Face
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Print Ad: Jim

Factory Design Labs was tasked with creating a brand campaign that captured the essence of Oakley’s design and innovation prowess. With competitors often featuring glossy action and staged lifestyle imagery, we wanted the design-focused campaign to rise above the clutter. After landing on Disruptive by Design as campaign tagline and mantra, we custom built a software program, merging art and technology, empowering our art directors to create a truly unique visual language – a glitched look and feel that represented Oakley’s unique, non-conformist attitude.

Client:
Oakley
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Bubba's Way - Dress Code

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Just trying to help.

Photo By:
Dave Oakes

Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Sports Authority: Unplug (60)

When Sports Authority asked us to help develop a new holiday TV campaign, we came across a pretty crazy stat: over 70% of people now plan on buying electronics over the holidays. Leaning off this trend, we launched the “Unplug” campaign. Shot entirely in and around Denver, the spots set out to cement our brand’s point of view and remind people of the enduring power of sport.

Client:
Sports Authority
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Alexandra Cousteau

Video highlighting brand ambassador Alexandra Cousteau.

Client:
Revo
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Verto Climb Collection: Matt Segal

The North Face Athlete Matt Segal in the Verto Climb Collection. Crimea, Ukraine. Photo by Cory Richards.

Client:
The North Face
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Perform Beautifully 2012

No matter how impressive the performance, consumers need to know that having the right apparel and eyewear is part of their success.

Client:
Oakley
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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