#reset

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Before Aspen The Mountain Never Had This Kind of Energy

The only thing more impressive than Aspen’s skiing is its sustainability. Skier Aidan Sheahan throws down at a rail jam near the Elk Creek Coal Mine.

Client:
Aspen/Snowmass
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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Real Results TV Spot

Captured Real Results from PGA Tour Pro JB Holmes and real golfers in support of the RAZR Fit driver.

Client:
Callaway
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Making yourself tiny in a sea of sleep. #factorylabs #roadie #dog #happyplace

Location:
Factory Design Labs
Photo By:
Ryan Andrist

Tom Wallisch

Innovation is a never-ending process punctuated by events that happen in an instant. Here, The North Face athlete Tom Wallisch pushing the sport forward at 45 mph.

Client:
The North Face
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Summit Series Print Ad

Innovation fuels progress—often beyond what is presumed to be possible. For the Fall ‘13 campaign we highlighted the addition of all-new ZLoft™ proprietary insulation to The North Face Summit Series line. Confident messaging and powerful imagery in our endemic print and digital work reinforced the concept of technological and personal breakthroughs.

Client:
The North Face
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Peace in the Chaos - Jake Blauvelt

Print ad for Oakley technical outerwear featuring Jake Blauvelt.

Client:
Oakley
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Action Sports - Lucas Debari

The North Face athlete Lucas Debari clearing the highway at Mount Baker.

Client:
The North Face
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Dinner Downtown

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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Real Results - Phil Mickelson

Dick's Sporting Goods co-op execution for the RAZR Fit driver featuring PGA Tour Pro Phil Mickelson.

Client:
Callaway
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Bubba's Way - Swing On Things

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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The Good of Sport – Episode 3: William & Symone Starks

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 3 tells the story of basketball prodigy Symone Starks.

Client:
Sports Authority
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Before Snowmass Joy Had Boundaries

Local skier Chris Davenport lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Havoc Hiking Boot

The North Face athlete takes us on a tour of the Havoc hiking boot by way of Castle Valley, Utah.

Client:
The North Face
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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Having soooooo much fun with @sammmmmmh & @opack #factorylabs

Photo By:
Marc van der Meer

HEX Black Tour

Print execution featuring Fredrik Jacobson in support of the Hex Black Tour ball.

Client:
Callaway
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Agent Q

Print ad for Invesco Powershares.

Client:
Invesco Powershares
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Peace in the Chaos - Tanner Hall

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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Hard at ski ... #factorylabs #aloowithaview

Photo By:
A Loo With A View

No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Beyond Reason

The Beyond Reason campaign propelled Oakley into a new stratosphere of athletic brands. Leveraging Oakley athletes like skateboarder Bob Burnquist and backcountry skier Seth Morrison, Oakley stuck to its roots and still kept its youthful audiences’ mouths watering.

Client:
Oakley
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