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A new spirit of curiosity begins

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Before Aspen in bounds didn't feel like out of bounds

Locals Chris Davenport, Pat Sewell and Dayla Robinson get first tracks on Highland Bowl.

Client:
Aspen/Snowmass
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musestudio.com

An introduction to Muse Studio - the new way for design professionals and homeowners to collaborate online.

Client:
Muse Studio
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Peace in the Chaos - Eero Ettala

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Custom Configurator web feature

Website feature for users to customize Oakley goggles and sunglasses.

Client:
Oakley
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Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
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Oakley Golf - Bubba Watson

Oakley golf welcomes Bubba Watson to the team

Client:
Oakley
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FlashDry

The North Face athlete Ingrid Backstrom earns her turns climbing in Chamonix, France. Part of a multi-platform campaign announcing the launch of groundbreaking FlashDry technology.

Client:
The North Face
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Xavier de Le Rue TV Spot

A massive slides leads to the most important recent innovation in backcountry riding.

Client:
The North Face
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Jimmy Chin

Video highlighting brand ambassador Jimmy Chin.

Client:
Revo
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Before Snowmass turning pro meant leaving home

Aspen locals rise to the challenge for the 12th year of X Games Aspen. Local pro: Blake Axelson

Client:
Aspen/Snowmass
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Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
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Perform Beautifully - Claudia Goncalves

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully”represented a mindset that all Oakley women share.

Client:
Oakley
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Before Aspen - 2011/2012 Campaign

Tree skiing among the landmarks is what gives Aspen its name. This headline set the tone for the entire campaign.

Client:
Aspen/Snowmass
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Before Aspen You Never Connected Quite LIke This

What’s most impressive about the Aspen/Snowmass Ski & Snowboard School isn’t just their resume. It’s the relationships you’ll find here.

Client:
Aspen/Snowmass
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El Tesoro Website

Website for El Tesoro Tequila.

Client:
Beam Inc
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Steep Series Print Ad

For The North Face athlete Lucas Debari, a trip to Antarctica wasn’t simply about venturing to the far end of the earth to ride indisputably challenging and equally stunning terrain. It was a chance to test and help develop the new Steep Series line of outerwear designed specifically for big-mountain backcountry riding.

Client:
The North Face
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ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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Winter Run Print Ad

There is running, and then there is running brought to life in a way only The North Face could deliver. The extreme conditions of Iceland made it the ideal proving ground for the all-new Flight Series Winter Run Collection. Here Rory Bosio battles Arctic blasts on icy shores proving that with the right gear you can stay out all winter long.

Client:
The North Face
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The North Face Brand OOH : Tent

Out Of Home will be the first of many extensions for The North Face's F13 Brand TV spot. The iconic dome tent illuminated high atop mountain ranges in Bralorne serves as a beacon of exploration.

Client:
The North Face
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Beyond Reason - Bryan Clay

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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