We are an extension of our clients. And we are our clients best customers. We are the very best at what we do. We are focused on quality, not growth. We are a family of professionals who have a dedication to our brand and our clients brands that is unrivaled. We are design, music, culture and technology.
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monthly newsletter
We are an extension of our clients. And we are our clients best customers. We are the very best at what we do. We are focused on quality, not growth. We are a family of professionals who have a dedication to our brand and our clients brands that is unrivaled. We are design, music, culture and technology.
We are Factory.
F/
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The worlds preeminent ski destination is also the worlds finest ski and ride experience. Just ask us. We spend a huge amount time on all four mountains learning all of the nuances of each so that we can clearly articulate specific attributes to consumers around the world. It’s an invitational positioning that’s a refreshing change in an industry clouded by sales facts and amenity specs. But when the quality of your product is this good, you can be a true leader and disrupt. As global agency of record its our job to tell this amazing story.
The new Fall/Winter 2010 Aspen/Snowmass campaign helps uncover the interesting stories behind the resort. From runs, shoots and bowls on the mountain, to features in the park, the campaign highlights the little known gems that help distinguish Aspen/Snowmass as one of the premiere ski resorts in the country. But the best way to really get to know the mountain? Go ski and ride.
Residents of Houston and Chicago now have more reason than ever to escape to Aspen/Snowmass. Aspen Ski Co. and Snowmass Tourism teamed up to launch an outdoor campaign in these two cities to raise awareness of new daily direct flights from Houston, and additional flights from Chicago to Aspen/Snowmass. Come Live It.
Aspen and Factory teamed up to create a set of digital outdoor boards to support the Winter '11 campaign. Located in key areas throughout downtown Denver, these boards will change weekly to increase brand awareness and promote music events in Aspen/Snowmass. The campaign will run for a total of four weeks in February and March.
We recently teamed up with the one and only Aspen Skiing Company to create a completely new branding campaign for the 2009/2010 Aspen/Snowmass season. The campaign plays off the idea of "a place you reside" versus "a place you live" and stands as an invitation to everything Aspen/Snowmass has to offer. The ads will hit key ski and snowboard publications this October.
In an effort to raise awareness around the direct airline flights to Aspen/Snowmass, we recently created a series of outdoor boards calling attention to this very fact.
Last year Factory launched the first ever Season Pass Finder. The widget lives on aspensnowmass.com and asks users a series of questions about their skiing/riding for the upcoming season. At the end of the question set, the widget recommends the pass that's best suited for that person. Users can also link to the store and purchase the pass directly from the widget. Factory has just completed the newest version of the widget, which recently launched on August 23rd.
Over the past four and half years as digital agency of record and collateral agency of record our work has sold a record 400,000* cars in the US. We have launched 28 new model variants in the same time frame and moved Audi from a dark horse in the luxury automotive sector to a clear winner. Our work product has cascaded from the web to showroom to dealer training and consumer education. Our technologies run the gamut from web systems, configurators, lead capture to inventory display and iPhone apps. At the same time, we’ve moved Audi from a digital dinosaur to the Luxury Labs Number One ranked automotive brand world wide.
It could be the biggest, most comprehensive project Factory has ever undertaken. It was blood, sweat and tears for the last 18 months. It touched practically everyone in the agency. And on June 15th, it became a reality. The all-new audiusa.com launched, not just successfully, but also in ways that now makes it one of the premier automotive websites today. Alongside a rich, more intuitive shopping experience, the new audiusa.com features a unique, consumer-minded approach to both image selection and written content. Plus, with seamless integration of dealer and Dealer Ad Group regional sites, CGI technology for dynamic model viewing, the most HD video content of any automotive site, an industry-leading vehicle search and an overall commitment to the progressive nature of the Audi brand, the new Audi of America site is on its way to redefine the luxury automotive online experience. Please take a moment to check out everything the new site has to offer by visiting audiusa.com.
Supporting the highly anticipated release of the all-new Audi A8, we designed an introduction brochure to excite consumers about the upcoming vehicle. The brochure features stunning photography, preliminary package information and detailed performance specs. In other words, it delivers an exclusive preview to the power, luxury and design of Audi's flagship vehicle, which hits the market later this year.
To support the launch of the new Audi A8, Factory focused a portion of its communication efforts at ground zero - the Audi dealership. Custom window clings, banner stands and posters were produced and distributed at dealerships around the country. The materials featured innovative Audi technologies such as ASF®, the all-new MMI® touch and Audi night vision assistant.
With the help of Factory Design Labs, a new Audi A8 app has been set into motion. The free app was launched on November 10, 2010 and has already surpassed 6900 downloads. The app offers customers an immersive virtual experience including embedded video that explains key points of the vehicle while interactive, custom CG tools help consumers explore features and enjoy a robust configurator experience. Along with the consumer version, a separate auto show version was created. This custom app has the A8 app embedded into it, but will feature other models for auto show enthusiast to experience.
Download the free app today from iTunes or visit a flagship A8 dealership near you and experience it in person.
The new Audi A8 is here. And with it comes a new experiential landing page at audiusa.com. Users can experience 'Truth in Engineering' first hand with an interactive custom configurator that allows interested consumers to build a custom A8, save their configured car and sign up for a free test drive at a local dealer.
The Audi A6 was recently named the number one luxury sports sedan by Car and Driver. To help communicate the impressive accolade, we designed and developed a banner campaign using direct quotes from the article. Ultimately, the banner communicates that the praise behind the A6 can barely keep up, just like the competition (Mercedes and BMW). The banners are featured on a number of leading car shopping sites including Edmunds, Yahoo Autos, MSN Autos and BlueKai.
In the past few months, Car and Driver recognized the Audi Q5, S4 and A6 with prestigious Best in Test reviews. In order to promote the recently minted Audi models, we created a series of banners, window clings and frame inserts for Audi dealerships around the country.
This month, we continued our car shopping banner campaign with the addition of A6 specific banners. Designed to take on the BMW 535i, the banners challenge the notion of BMW'S brand campaign: "Joy" as well as the 535i's campaign: "Beauty". All three versions of the creative will run at the same time in order to determine which execution is most effective.
We recently created a pre-launch piece that piqued interest in the brand new Audi A5 and S5 Cabriolets, which will be released this fall. The pre-launch offers an exclusive look into the striking design and advanced technology features of the yet-to-be-released Cabriolets while covering everything from the drivetrain specs to the overall exterior design.
As the new A4 came online, Factory launched new animation of a black A4 to replace the previous A5. Factory also launched a new online module, "Truth in Progress", to house the Living Room television commercial. Factory will be adding a video to this module later in the month offering consumers insight into the proof of the "biggest, fastest, and most efficient" claim.
The first of an entirely new communication and design direction, the consumer catalog for the entirely new A4 sets the tone and look for the rest of the 2009 collection. Its role is central to the launch of the new A4, which already has been met with widespread praise for its superior fuel economy, power and design.
Arriving in dealerships in August, this specially designed dealer communication piece consists of 3 books that focus on the product, marketing and launch information for the new A4. Collectively, this launch kit is intended to inform and engage dealers and build excitement for the launch of the A4.
To support the launch of the new A4, Factory has created two banner ad concepts that drive brand awareness and traffic to the A4 microsite. Banners are live on ESPN.com, NBCOlympics.com, local NBC affiliate websites and car shopping sites such as carsdirect.com and autotrader.com. Concepts include a banner which utilizes straightforward headlines to communicate the superiority of the A4, while the second employs the tactic of conquesting.
To assist consumer communication of the tangible and dramatic benefits of the A4 relative to the competition, each banner focuses uniquely on efficiency, space, technology, and acceleration.
Taking the excitement of the new A4 to mobile media, Factory developed a driving-based game entitled the A4 Driving Challenge which utilizes the iPhone's accelerometer (motion sensor) to control the all new Audi A4 through a series of progressively challenging courses. Players maneuver the course, racing against the clock to beat their own personal best time. The application reinforces Audi's commitment to progress and innovation. It is the first iPhone application released by an automotive brand.
Get the free app from iTunes.
The consumer brochure for the 2009 Audi A4 Cabriolet is now in-market. The brochure extends the showroom experience by offering consumers an in-depth look at everything there is to love about the A4 with the top down.
For the third straight year, Audi of America ran a highly anticipated Super Bowl commercial. The ad, titled "Green Police" highlighted the fact that you don't have to sacrifice performance, luxury or style in order to live an environmentally conscious lifestyle. We continued the story online with a site takeover that included a TDI® introduction video, TDI® fuel savings calculator as well as downloads of the "Green Police" commercial and "Green Police" song by 70's rock legends, Cheap Trick. And on the day of the big game, nearly 100,000 visitors came to experience what the Green Car of the Year®, the Audi A3 TDI®, is all about. With those kind of numbers, it's no wonder why "Green Police" was named the second most watched ad of all-time by the Nielsen Company.
In order to promote the A3 TDI® and it's Super Bowl appearance, we created a set of point-of-sale materials for Audi dealerships around the country. The banners, window clings, frame inserts and posters celebrate the luxury, performance and efficiency of Green Car Journal's 2010 Green Car of the Year®.
With the football season in full force, we set out to create a football-oriented A3 TDI integrated campaign to complement the campaign's Yahoo Sports media buy. The campaign, comprised of banner ads, an Audiusa.com update, model page updates and Facebook components, relates TDI statistics to football-specific statistics as well as side-by-side vehicle MPG and fuel savings comparisons.
It is with great excitement we announce the final execution in the 2010 Audi Brand Collateral library: The all-new R8 hard cover book. This exclusive book provides an inside look into the R8 4.2 and 5.2, as well as the technical and historic achievements of Audi. These books have been delivered to R8 certified dealers around the country and help solidify Audi as a best-in-class brand and the R8 as a supercar to be reckoned with.
Two years ago, we partnered with Marvel to create the first Audi/Iron Man microsite. This year, we took that partnership to the next level with the launch of that site's sequel. Designed on a 3D platform, the all-new Audi/Iron Man 2 microsite includes an introduction video, custom sound design, CG animation and exclusive videos to create a full interactive experience. In the 3D environment, users can explore the innovative technology that unites the R8 Spyder and Iron Man suit. The site also includes the Tony Stark Innovation Challenge, where users can share their idea with the world for a chance to win $15,000 and live the Tony Stark lifestyle.
In tandem with the launch of the revolutionary new Audi Q7 TDI, Factory created a comprehensive clean diesel technology online campaign. Rooted in changing the conversation about diesel, the campaign includes a microsite, brand site homepage treatment, online banners, a Nature Conservancy cause and launching later this month, a game that is played exclusively through Facebook. In addition to the campaign, users are encouraged to explore the TDI conversation through a specially designed social aggregator on Audiusa.com. The aggregator distills all of the online TDI conversations, including feeds from twitter, blogs and Youtube into a unique and intuitive platform.
To support the release of the redesigned 2010 Audi Q7, we designed a showroom poster that showcases key model updates: Enhanced exterior highlights and signature LED exterior lighting.
Developed for auto show use only, the Audi Q5 Pre Launch gives readers an exclusive glimpse into the world of the Audi Q5, a new addition to the Audi model family. Highlighting images of the luxurious interior and distinctive exterior, consumers get a unique hint for Audi's first venture into the crossover category.
This month, a consumer catalog featuring the all-new Audi Q5 will arrive in dealerships throughout the country. As the first crossover vehicle developed by Audi, the new Audi Q5 catalog has particular significance. We focused on the fluid design, extraordinary power, unmatched luxury and legendary Audi innovation that the Audi Q5 perfectly balances.
To support the long awaited launch date of the Audi Q5, a series of banner stands were recently placed in dealer showrooms around the country. The stands showcase the Audi Q5’s standout exterior design as well as its innovative technology, including the LED taillights, 3-D MMI®, Audi Drive Select and quattro® all-wheel drive.
In addition to last month’s Academy Award creative, the Audi Q5 campaign continues on CBSSports.com, the home of the NCAA Tournament. The campaign celebrates the Audi Q5’s unmistakable design in a category that is anything but mistakable. Additionally, we recently launched an Audi Q5 iPhone site where mobile users can experience the Audi Q5's design, performance and technology features directly from an iPhone.
August 9th marked the launch of the new 2011 Model Year Change Over. It was quite the endeavor with more than 250 new pages of entirely new content including 1,300 new images along with numerous sections of fresh copy. In fact, there were more than 1,700 data points just in the specifications and features section.
Additionally, a completely new user experience was created with new model landing pages that feature customer-centric navigation and features that help users understand the value of the Audi trim levels.
New car story pages were also included. They feature custom stories for each model as well as positioning the vehicles within the Audi lineup and the overall category. Factory also created a new eBrochure solution that allows the viewer to download and share functionality.
Check it out: http://models.audiusa.com/a4-sedan
On July 30, Factory delivered the 2011 Audi vehicle brochures to Audi dealerships around the country. The brochures showcase the individual vehicle's design, performance, technology, and available options that make each model unique. This year the brochures include an entirely new section dedicated to innovative Audi technologies.
Picking up where we left off on the launch of the entirely new audiusa.com, we continued the effort with a full update for the MY2010 Audi product line. On August 6th Factory launched the first batch of Audi models on audiusa.com. The work continued until August 13th when the entire brand site was updated to feature the 2010 model line-up. In addition to the model updates, audiusa.com featured two key updates. The first is the S4 homepage treatment, which celebrates the launch of the new S4 with a video animation that was inspired by the S4 "urban carving" TV spot. The second update are the new CGI "fly-arounds" featured on select model landing pages.
Audi Order Binder Inserts work as a quick reference guide to assist dealers in the exterior colors, interior colors and wheel options customers can receive with every Audi model.
Truth in 24 is a documentary about Audi and its remarkable history in the 24 Hours of Le Mans race. Calling on our expertise of both entertainment and automotive interactive design, Factory created a microsite, movie trailers and an integrated banner campaign promoting the film as well as the drivers, cars and technology behind the race. The microsite and trailers launched on November 17th.
View the site here.
As the success of the Truth in 24 film moved into a primetime ESPN airing, we set out to support the event with a series of banners. The banners call attention to the Audi R10 and its story in one of the world's most respected feats of endurance, the 24 Hours of Le Mans race. Banners were featured on AutoWeek.com, AOL and Jumpstart.
Alongside the TDI® campaign and Coast to Coast Rally Facebook game, we created a TDI® calculator. Found within the TDI® campaign microsite, the calculator allows users to compare a non-TDI® vehicle to the Audi A3 TDI® or Audi Q7 TDI® in order to see the economical and environmental savings you would experience over the course of a year.
View the site here.
Factory launched a complete re-design of the technology microsite on 9/30. After selecting your model, in-depth video tutorials inform users in the functionality of exclusive Audi technology such as MMI, HomeLink and iPhone connectivity. The site will be refreshed with sixth new tutorials throughout the month of October.
View the site here.
In a synchronized effort, Factory created a corresponding technology microsite for the iPhone, which can be accessed via the microsite or a direct link on your iPhone.
Over the past several weeks, the term Q5H was whispered around our office. And only a few really knew what it meant. Why? Because Q5H was a codename for the all-electric Audi eTron revealed at the Frankfurt Auto Show on 9.15.09. To support the secrecy and anticipation around this revolutionary new vehicle, we teamed with Audi AG's interactive agency, Nueue Digitale, to create a website around the concept of "Electricity Untamed." We designed and developed the intro flash animation and a buzz aggregator that captures Twitter, YouTube, Flickr and blog content around the brand new vehicle.
In addition to the microsite, we updated the Audiusa.com homepage flash theater with both pre-launch creative before 9.15.09 and added post-launch creative afterwards. We also bolstered the site with Facebook updates within the Audi Revealed Tab on the official Audi Facebook page.
View the site here.
Maintaining our dedication in communicating the quality of Audi's CPO program, Factory has released a stand-alone brochure and a point of sale tri-fold piece informing prospective customers to the advantages of purchasing a Certified Pre-owned Audi.
Around Factory, there’s no better indication of the approaching holiday season than kicking off the Season of Audi creative. In support of this year’s sales event, we updated audiusa.com with a homepage treatment featuring signature Audi LED headlights and the message "Have the best lights in your neighborhood." We also developed a supporting banner campaign that will run across national, DAG and dealer sites until the New Year. The Season of Audi holds as much importance in the dealership as it does online. We designed three distinct point-of-sale pieces showcasing the Audi A3 TDI, A4, Q5 and Q7 models. Throughout the event, dealerships across the country will feature a window cling, poster and table toppers to drive awareness about the exceptional offers on Audi models during the holiday season.
Promoting this holiday season's sale, The Season of Audi, Factory designed a series of showroom posters that feature the A6 and the Audi Q7.
In a supporting effort of the Presidential Inauguration of Barack Obama, Audi of America sponsored a number of websites that documented the historic event. Audi's presence was evident, as the live feed on sites like Washington Post, Slate, MSNBC and ABC News were offered with limited to no interruption. To support this effort, Factory created a series of Progressive America banner ads that celebrated the meaning of progress.
In supporting the Summer of Audi in the retail space, Factory designed three distinct point of sale pieces. During the sales event dealerships around the country will feature a window cling, poster and table toppers to drive awareness about the exceptional Audi offers this summer.
To support the special lease offers during the annual Summer of Audi event, Factory created a number of specific online and in-dealership executions. In the online space, banners drive to individual dealer sites whereby dealers can promote the extraordinary promotional offers.
Within the showroom, dealers around the country will use window clings, posters, table toppers and banners to support and promote the exceptional Audi offers this summer.
With the Winter Olympics just around the corner, we've been busy creating the first phase of the Audi Olympics campaign for the documentary film Truth in Motion: The U.S. Ski Team's Road to Vancouver. To promote the film's January 30th airdate on NBC, we developed a number of online executions. They include the Truth in Motion brand site and mobile site, as well as a series of banner ads with built-in "Save the Date" widgets, which save the date directly to your computer's calendar. We also developed a Facebook page aggregator, which delivers all of the U.S. ski team's Facebook, Twitter and blog posts into one place.
Offline, Audi challenged us to match our efforts with an in-store poster to promote the film. The poster is currently on display in Audi showrooms around the country and includes takeaway versions for customers interested in the film.
View the trailer here.
Based in Vorarlberg Austria, Differences is one of the most progressive ski brands in the world. Based on decades of experiences designed, engineering and producing race skis for the worlds best skiers, Differences has created a range of custom hand built skis that will elevate the ski experience. Now using our proprietary configurator technology, you can completely customize the graphics of these amazing skis. Best of all worlds.
In January, Factory launched a new online solution for Differences, an Austrian manufacturer known for their premium custom skis. The 3D configuration tool - the first of its kind - allows users to completely customize a pair of skis. The launch of the configurator saw amazing success and in Q3 Factory created an Adobe Air application of the so it could be used at the store level.
Check out the site and configure your own pair of Differences skis at skicreator.com.
Eagle Creek® products are inspired by travel. Each one is built to withstand the rigors of the road, backed by a lifetime guarantee. A lifetime, we know, spent in the hands of curious, adventurous souls. One of the original outdoor brands, we are proud of our global agency of record relationship. Sales have grown over 52% in the 7 months since since the brand relaunch.
Last spring, Eagle Creek approached Factory with a killer project and opportunity: Re-position and re-invent the brand from the ground up. The iconic brand was looking for a new logo as well as a completely redesigned packaging system. We took on the challenge and created a new logo that reflected the brand's new positioning. With clean lines and organic shapes it conveys a sense of fluidity and movement; which explains why it's been interpreted as everything from a bow of a boat to an ocean wave.
As a part of the Eagle Creek rebrand, Factory took a step back and looked at the entire brand architecture. From brand and sub-brand nomenclature to corporate identity to packaging and POS, Factory delivered a fresh new approach to the entire brand system. The brand has been well received by the trade and internally they are, "really excited...it's like a breath of fresh air."
The B2B unveiling of the Eagle Creek brand occurred at the Outdoor Retailer Summer Market in early August with an entirely new booth in line with the new brand. The press summed it up as, "Even a quick peek around the Eagle Creek both reveals an entirely new aesthetic."
The world-renowned JRRDS has once again reinvented competitive driver training. With a new facility, new state-of-the-art cars and a world class facility we have partnered as agency of record to facilitate growth and global communication. This could well be the most fun we’ve ever had.
Last spring, the world-renowned Jim Russell Racing Drivers School tasked us to update their website to keep the brand relevant and engaging. Our solution was a website that provides details about the most authentic racing experience of any racing school in the nation. After all, only Jim Russell offers the FJR-50, which is as close to a Formula 1 racecar you get without being an actual professional racecar driver. In addition to key information about the cars and programs, the site informs users to the authentic racing experience they can expect from Jim Russell.
As part of the new Jim Russell website, Factory created a custom registration engine that launched last winter. The new feature allows users to register online. We teamed with Jim Russell to enhance the tools they use internally, creating a customized system just for them. This tool allows customer service reps to also register customers over the phone, tracking all transactions and easing the process of filling courses and managing wait lists.
Stretching across seven mountain areas, including Pico Mountain, Killington Resort features access to 190 trails and 29 lifts with one lift ticket, plus the highest lift-served terrain in Vermont from the 4,241-foot summit of Killington Peak. One of the great ski mountains of the US, we are proud of our global agency of record relationship. Our work over the past two seasons has produced ticket, season pass and revenue growth while increasing skier visits. And there’s much more to come...
Last year, Killington exploded onto the scene as "The Beast of the East", claimed its territory and established dominance of the eastern slopes. Through a national ad campaign, the Beast became known for its no frills approach to winter sports, and this season we welcome back that Beastly attitude that skiers and snowboarders have come to love.
The legendary Vermont Killington Resort came to us looking for a new identity in order to re-establish the mountain as the leader in East Coast skiing. We developed the shield mark, which communicates family, status and membership. Overall, the logo conveys a subtle and classic look that works to contemporize the brand from their previous logo.
The Beast is much more than print. To prove that, we partnered with web developer Bottle Rocket to refresh Killington.com with The Beast in mind. In addition to providing users with vital information about the mountain and amenities, the site includes some very unique (and Internet-specific) Beastisms. Our personal favorite is "The Beast just updated your Facebook status."
Like the print and direct mail campaigns, the Killington 09/10 Winter Brochure is all about The Beast. Inside, a number of Beast headlines and Killington imagery let readers know exactly what makes Killington the premier resort of the East. The brochure was distributed regionally to get people stoked about the resort and the upcoming ski season.
This Fall, we had the opportunity to re-launch one of the East Coast's most legendary ski resorts. It began with a completely redesigned logo and continued with a completely new branding campaign. The result was "The Beast" campaign, which reasserted Killington's dominance as "The Beast of the East." The campaign includes everything from web to print to direct mail. We even gave The Beast airtime with a few Beast-driven radio spots.
Last season, we announced Killington as The Beast of the East with bold, attention-grabbing headlines. The voice and attitude of The Beast was established, setting it apart from all other competitors. This creative concept is focused on the headlines with the copy taking center-stage and ensuring a completely original approach to Ski Resort advertising. Moving into 2010/2011, we were able to introduce The Beast and the resort more fully by focusing on specific attributes of the mountain and how they translate into a superior experience for visitors, bringing the unique attributes of the resort to life.
The Beast knows where you live. That's the message thousands of homes in the East Coast region started to receive this month with our Killington direct mail execution. Inside, the piece communicates the exclusive deals returning Killington skiers have earned. After all, The Beast did save a comfy bed for them.
With a new round of print ads, our goal is to continue Killington's battle cry as The Beast of The East. This time, we touch on Killington's Ski & Snowboard School for Ski Magazine while adding a few general Beastisms for the Freeskier and Snowboarder crowd.
As lead agency, our 7-year relationship with Oakley has delivered innovation after innovation. In those seven years we’ve seen Oakley more than double in revenue. From campaigns to interactive kiosks to the worlds first online eyewear configurator we’ve been creating sustainable competitive advantages for the worlds most daring brand.
Twelve months ago Oakley came to Factory in search of a better way to communicate their premium technology and innovative products to women. The result was the highly successful Perform Beautifully campaign, which has grown into the essence of the brand. The products erase the line between form and function, proving sport and style can be one in the same. Women don't have to sacrifice one for the other. It allows them to Perform Beautifully.
2010 was an epic year for Oakley Women's. With the help of Factory Design Labs, Oakley Women's launched their new 'Perform Beautifully' campaign. The smart, inspiring campaign features athletes like Gretchen Bleiler in her signature line and Grete Eliassen. Factory is pleased to announce that the campaign itself is performing beautifully across all markets.
Knowing that today's active women appreciate performance and fashion, Oakley set out to create a line of eyewear that balances Oakley's history of innovation with style. We teamed up with Oakley to support that product collection by launching a brand new Oakley Women's campaign. This spring, that campaign comes to fruition. Titled "Perform Beautifully", the Oakley Women's campaign celebrates the bridge between fashion and function and takes the standpoint that athleticism is in fact, beautiful. The global campaign includes everything from print and in-store to out-of-home, as well as a redesigned website featuring the collection, the Oakley Women's athlete team and more.
In the first quarter of 2011, Oakley Women's teamed up with Factory to create a new prescription eyewear campaign that picks up where the current Perform Beautifully campaign for sunglasses and apparel leaves off. The campaign centers around the tagline "Beautifully Focused" and speaks to how Oakley Prescription Eyewear is for the active woman when she's not being active. It features Oakley athlete and professional surfer, Rosy Hodge, and triathlete Lokelani McMichael. Launching this month, the campaign will serve as the backbone for Oakley's Prescription Eyewear products through the end the year.
Rory McIlroy shows us he’s got game in this campaign Factory created for Oakley’s Spring ’11 golf line. In a series of fantastic disturbances, we find him dominating the green while keeping his cool in Oakley’s latest line of men’s sportwear. Distraction has never met such a formidable opponent.
To support the launch of OakleyVault.com, Oakley's exclusive discount site featuring authentic Oakley gear, Factory was tasked in creating a unique contest to drive registration and create buzz around the launch of the site. The solution was the unique 'Breach the Vault' mystery game, where users are provided access codes by simply signing up, sending the site to friends and engaging with the brand. The launch was also supported by an email campaign, specially-designed landing page and a series of online banners.
In an exclusive partnership, Factory created a unique Flash banner for Lance Armstrong's LIVESTRONG foundation and the all-new, exclusive LIVESTRONG Oakley Jawbone. Featured on livestrong.com, the banner celebrates the partnership between Oakley and the LIVESTRONG Foundation while highlighting the Jawbone, the latest premium cycling eyewear from Oakley.
Over the past year, we've been busy adding new labs to Oakley's interior sales tool, O Matter. One of those labs is the Polarized Lab, a key selling point in sunglass technology. The lab includes five chapters of engaging content, eye-catching animations and interactive exercises aimed at educating users on Oakley's exclusive polarized technology. And perhaps best of all, it stands as O Matter's most successful lab to date.
Oakley continues to lead the way in custom products. Using an application that was originally designed and built to just support eyewear, we re-purposed the structure of the application to allow for an array of custom products in addition to eyewear. Earlier this year, Oakley unveiled the first glimpse of what can now be achieved through this update with the release of Oakley Custom backpacks, goggle straps and watches.
To support Oakley's recent initiative with Major League Baseball to etch official MLB logos onto the lens of your custom Oakley's, Factory was tasked with updating the complex application to seamlessly allow this integration and deliver just in time for the playoffs. This feature is available on 15 of Oakley's most popular styles.
Over five years ago, Factory developed the first online Oakley Custom solution. Since the initial inception the program has exploded. With such a strong story to tell around custom, Oakley enlisted Factory to bring this experience to life at retail with a groundbreaking touch screen environment. at select Sunglass Hut locations, customers can now customize their eyewear using the kiosk right there in-store.
Back in the day, Revo was THE eyewear brand for skiers. Then it went away. We brought it back with our friends from Luxottica in 2009. And since then it’s been +200% per annum. The new positioning is uniquely ownable and celebrates the Revo ambassadors thru honest, authentic story telling.
As part of our 2011 campaign, it was time to reconnect with our brand ambassadors Alexandra Cousteau and Jimmy Chin to find out what they've been up to since the last videos were made two years ago. In addition, we wanted to introduce Revo's newest brand ambassador Sebastian Copeland. Without complaint, we packed our bags and traveled to Patagonia, Yosemite and the Bahamas to capture the true essence of our ambassadors' life purposes in action.
Watch the videos here:
Alexandra Cousteau
Jimmy Chin
Sebastian Copeland
Factory was tasked with laying out the images for the Revo booth for last month's SIA Snow Show. Visitors were greeted with shots of Revo ambassadors against larger-than-life backdrops of their natural playgrounds. In addition, FDL created the press kit cards and consumer brochures handed out to anyone inquiring about the brand. With several different media avenues curious about Revo's plans for 2011, the show was deemed a success.
Revo.com saw some significant changes recently, starting with a facelift to the homepage. Moving from a split screen format to a full bleed image takeover, the homepage now showcases fresh imagery and a whole new look and feel. Other updates include new products for 2011 on the Collections page, and a warm welcome to Sebastian Copeland, polar explorer and global warming advocate, as the latest brand ambassador in the Culture section of the site.
For the 2011 Revo press kit, FDL illustrated the brand story through rich graphics highlighting the philosophy, products and technology, and brand ambassadors. This was delivered via a custom USB drive accompanied by a letter-pressed card, directing vendors to download the kit either directly form the USB or from the web.
This month marked the launch of several key updates to Revo.com. First, we added a new section for brand ambassador Wayne Lynch. Second, we created a "culture" section, which pulls in Twitter feeds, blog posts and a real-time travel map related to the Revo brand ambassador team. Last, we added a completely redesigned collection page, which adds the functionality to view all models in the Revo collection. And on top of that, the new Revo.com is also compatible with the iPad®, iPhone® and other mobile devices.
Check out the updated site here.
Over the past several months, our team has been all over the world shooting the latest Look Deeper campaign for Revo. This year, we decided to go back to the places where our brand ambassadors set their careers into motion. For Jimmy Chin, it was Joshua Tree, California. We captured Alexandra Cousteau in Belize, a country her grandfather explored over 30 years ago. And for our latest ambassador Wayne Lynch, we traveled to Southern Australia to shoot the legendary surfer in the place he first paddled out. Using this photography, we created a platform for the entire 2010 Look Deeper campaign.
To continue to publicize the Revo brand, we developed a comprehensive press kit. Using assets from our photo shoots, the kit delivers everything about the Revo brand including the technology, Look Deeper campaign, ambassador biographies and the new 2010 collection.
Continuing the success of last year's Look Deeper print campaign, we developed a series of new ad templates for 2010. The templates feature a select Revo model, a Revo ambassador and copy that tell the story of "Look Deeper".
This year, Revo welcomed legendary surfer and shaper Wayne Lynch to the Revo ambassador family. Like Jimmy Chin and Alexandra Cousteau, we wanted to tell Wayne's story to the world. That story came in the form of a new ambassador video, which documents Wayne's decision to step away from the spotlight of competitive surfing. We shot the video at his home in Southern Australia.
Check out the video here.
In 1985, Revo began as a small brand of sunglasses with a big idea: NASA technology was just as suited for sunglasses as it was for space shuttles. The idea proved revolutionary, as Revo created the most advanced polarized sunglasses on Earth. However, as the rise of polarized sunglasses took hold, competitors who claimed superior technology began to saturate the market. As a result, Revo started to lose its unique brand presence as well as its market share. However, in 2008, eyewear giant Luxottica acquired the brand with a vision to re-introduce the brand to the global market. And in September 2008, Factory was tasked to do just that. We took a legacy brand and completely reinvented it – from the selection of brand ambassadors to visual identity and the brand story. The result was the integrated ‘Look Deeper’ campaign, a story rooted in technology, philanthropy and adventure.
To provide seamless integration from point of sale materials to the online experience, Factory designed and developed the completely new Revo.com. Built on an HTML/Flash hybrid platform, Revo.com offers an engaging and dynamic environment where users can fully experience the Revo brand. Included are an interactive polarized lab, a comprehensive collection overview and specific brand ambassador sections.
Using the exceptional photos from the Jimmy Chin and Alexandra Cousteau shoots, Factory developed a series of point of sale pieces around the Look Deeper campaign. The materials include posters, counter cards and banners. Look for them in sunglass retailers this month.
To publicize the re-launch of the Revo brand, provide insight on the brand ambassadors, and showcase the new 2009 collection and technology, Factory developed a press kit. The kit includes details about the Look Deeper campaign, ambassador biographies as well as information on the Revo collection.
Using the stunning photography from the Jimmy Chin and Alexandra Cousteau shoots, we supported the Revo brand re-launch on an in-store level with the creation of Point of Sale pieces around the Look Deeper campaign. The materials included posters, counter cards, banners and front door pieces. The in-store campaign was so successful, many stores choose to display the Revo marketing several weeks past its deadline.
The Ruby Mountains are one of the world's most elegant, incredible mountain ranges located in northeastern Nevada. Home to 200,000 acres of pristine wilderness ranging from wide-open bowls to heart racing fall lines, this “best kept secret” according to many enthusiasts, is the home of the Ruby Mountains Heli Ski Experience, which has been a long-standing Client of ours for over 6 years. From original content creation, online solutions and more, as agency of record Factory continues to drive repeat and new customers to experience the adventure year over year.
For the past 6 years Factory has handled all branding and asset development for Ruby Mountains Heli Ski. In addition, Factory developed a highly informative web platform to educate potential skiers and riders about Ruby Mountains and what the experience has to offer. The web solution included a stunning video/photo gallery, testimonials, and a comprehensive Trip Planner to drive bookings via the web.
In our role as global creative agency of record for the largest brand in the outdoor industry, our work is known around the world. From print and tv ads to retail store-openings and POS, iphone apps and the forth-coming global relaunch of thenorthface.com, Factory leads a massive effort of customer creation. In our four years with The North Face, sales have doubled, margins have increased and opportunities for further growth have been realized. From China to Europe and across the Americas we are so proud to partner with the people within this amazing brand.
The January edition of the northface.com homepage features new North Face athlete Tom Wallisch in his snowy corner "office", where he's busy catching air and sporting his business suit from the Cryptic line. Tom is one of three TNF athletes who have been invited to participate in this year's 2011 X Games, so he's bound to be working overtime these days.
Along with a new year came the launch of The North Face Action Sports Site. Powered by the new FDL content management system, updates are now published in real time, allowing for lightning fast changes to the content. With an inspiring new look and feel and an engaging interface, users can check up on their favorite TNF athletes through bios, photos and videos, and the latest snow sports news and events. Additionally, Twitter feeds from TNF athletes, media and resorts also provide users with up-to-the-minute updates. Check it out here: action.thenorthface.com
The latest influx of fresh blood to The North Face park and pipe teams called for formal proclamation through a campaign that spanned television, out-of-home, online and print executions. Featuring several TNF athletes, including X games participants Kaitlyn Farrington and Tom Wallisch, the commercials were broadcast nationally, while the print and online ads were featured in multiple athlete-centric publications and websites, including ESPN.com.
For the past four years, The North Face Endurance Challenge has offered a unique running experience that has allowed people to push and exceed their personal limits on the trail. For the first time, The North Face is pushing this experience beyond the trail with a road event that will allow those dedicated road runners the same quality event experience. The goal of the print and online campaign is to increase awareness and to drive registration to The North Face Endurance Challenge Race Series.
The Spring '11 Performance campaign features the latest in lightweight and breathable running apparel from The North Face, designed to keep you outside longer. The key products for this campaign are the Better Than Naked Jacket and the efficiently minimal Single-Track shoe. The national brand campaign, which consists of print and online creative, will run in conjunction with the regional (DAG) Performance advertising campaign which has out-of-home, online and radio executions.
For the Spring '11 Outdoor executions, Factory created a campaign around two of their newest products: the Verto jacket and Verto pack. Each is highly compressible, durable and lightweight. The print ad executions give an up-close look at just how packable they are, while the banner ads feature a weight calculator and a depiction of unfolding packs and jackets, clearly demonstrating how light and compressible these products are.
Factory has enjoyed an amazing partnership with The North Face over the past 2½ years. A partnership that has fostered significant growth in awareness and sales. Now we are very proud to unveil a phase change in strategy. One which will prove to be transformational in the growth of The North Face brand. Please enjoy the very first television commercial from The North Face. And a huge thank you to all involved.
Please click here to view the :30 TVC (5.8MB).
The North Face Anthem video was developed around visually communicating a single key idea, "what drives this brand forward"? Through the words and lives of the athletes, we have developed a brand manifesto that captures the motivations around why these athletes and the brand get outside, push themselves and develop product that allows consumers to explore. Special thanks to our partners at Camp4.
Click here to watch the video (30mb)
Spreading holiday gear has never been easier thanks to the new Gift Guide iPad app from The North Face. The app's built-in product filter creates an engaging holiday shopping experience by allowing users to find anything from jackets, pants, footwear and equipment. In addition to accessing a variety of great products, the app also provides inspiring content about The North Face athletes and some of the expeditions they successfully completed this year.
Get the free app at iTunes.
Fall is the ideal time for running. With the crisp, cool air, miles come easier and longer runs are more enjoyable. Keeping pace with this was the September homepage, which was geared specifically towards Performance. The homepage featured the Apex Climateblock Jacket and The North Face® runner, Tracy Garneau. Both the jacket and Tracy love to stay out longer. Hopefully, they'll inspire others to do the same.
This month, The North Face's homepage gets a double dose of athlete exploration from the ShangriLa Expedition. The first switch out features ski mountaineer Kit DesLauriers and this season's Lockoff Jacket and Diez Jacket. The second switch out features Ingrid Backstrom, Kit DesLauriers and Kasha Rigby. October's highlighted products include the Men's Zephyrus jacket and Women's Diez jacket.
The North Face Snow Report 3.0 has everything you need for your next trip to the mountains. The new version features a number of enhancements. Track your day's progress. Post a photo to your wall on Facebook. Get snow conditions, weather forecasts, full trail map and other details from any resort in the world. You can also tweet directly from the app and find The North Face store near you.
Get the free app at iTunes.
At Factory, we don't just create compelling communication pieces for our clients. We actually live the brands we service. It's one of the main reasons we were so successful in helping The North Face create an innovative iPhone application, appropriately named The North Face Trailhead App. The application finds local hiking, biking and running trails, no matter where you're located. By providing users reliable, local content, and the opportunity to track and share trails, the app is the perfect tool to help you get outside and explore.
Get the free app at iTunes.
This month marks the first of several print executions for the all-new Spring 2010 Outdoor print campaign. The campaign features a new "weathered" look and consists of captivating imagery, simple messaging and highlights The North Face Spring products. The first ad in the campaign features The North Face climber Alex Honnold.
The latest print executions in the Spring 2010 Outdoor campaign feature a number of The North Face climbers doing what they do best. Among these executions is a stunning full page spread of Renan Ozturk slacklining the Gavea Stone Highline above Rio De Janiero.
For Fall/Winter 2010, The North Face is continuing their focus on featuring the most progressive gear in the most remote and beautiful settings. From Alaska to China, they are highlighting two innovative Fall products, the Lockoff & Diez Jackets. The print ads utilize the "weathered" look and feel that has been established for this line.
As we move into the New Year, so does the Spring 2010 Performance print campaign. Continuing the "You Can Always Count on Running" message, the latest print ads feature The North Face athlete, Tsuyoshi Kaburaki.
February marked several new executions in The North Face Performance campaign. Continuing the notion that "You Can Always Count on Running", the latest ad highlights renowned The North Face ultra runner Lizzy Hawker in the Refraxion Jacket. A second ad features The North Face's European runner Sebastien Chaigneau in the Single-Track running shoe.
The campaign also includes an ad promoting The North Face Endurance Challenge Series. The nationwide two-day event offers a 50 Mile, 50K, Marathon & Marathon Relay race as well as a Half Marathon, 10K and 5K race. Look for both the Endurance Challenge and Lizzy Hawker ad in the March issue of Runner's World.
The Spring 2010 Performance campaign continues the notion of "You Can Always Count On Running" with a new flash execution featuring The North Face runner Sebastien Chaigneau. The banner highlights the Single-Track shoe, which was recently awarded Best Debut by Runner's World.
This fall, The North Face will introduce a new Apex ClimateBlock jacket. Flash and rich banners have been developed to support the rollout. Banners will highlight athletes and product features including waterproof, breathability, and high reflectivity.
The Freeride campaign for Fall/Winter 2010 features The North Face team riders, and highlights the amazing photography that captures the lifestyle, action and travel around their individual seasons. The print ads depict an athlete's life both on and off the mountain.
For Fall 2010, The North Face ran TV, online banners, radio and out of home billboards across 16 markets within the U.S. and Canada. The campaign featured two different creative executions for the out of home billboards across the various markets. Markets such as Vancouver, Birmingham and Montana featured ski mountaineer Kit DesLauriers, while Denver, New York and Seattle, to name a few, featured Action Sports Creative.
We recently released the 2.0 version of The North Face Snow Report iPhone app. The latest version provides improved functionality, navigation and new features. Some new features include a full resort trail map, summary landing page, quick stats on favorite resorts, iPhone push notifications for new snow, a top resorts list and resort-based Twitter feeds. And on top of that, we increased resort information for snowfall totals, base depth, terrain and lifts open. Just a few reasons why The North Face Snow Report 2.0 will be the benchmark snow app for the 09/10 ski season.
Get the free app at iTunes.
Ask anyone and they'll tell you there's nothing quite like recognition. That's exactly what we got when Apple featured The North Face Snow Report 2.0 in the new Fall TV spot titled "Gift".
After the success of The North Face Snow Report iPhone app, we decided to repurpose the idea for non-iPhone mobile users. Just like the iPhone app, the new tnfsnow.com mobile Snow Report provides up-to-date snowfall totals and detailed information for ski resorts worldwide. You can also save your top 10 resorts, view trail maps, find directions and access key mountain stats easily from your Blackberry or smartphone.
Along with Apple television and retail marketing, The North Face Snow Report App is also the featured app on Apple's Fall Outdoor print campaign. The app icon and Trail Map screen can be seen on the back cover of publications such as Skiing and Outside.
Extending the iconic 2008 Summit Series campaign, we created a new series of print ads featuring stunning imagery from the Shark's Fin expedition in Himalayan India. This particular execution highlights The North Face athlete Renan Ozturk as seen through the lens of Jimmy Chin.
This spring’s Approach campaign for The North Face features four new pieces of gear: The Fulcrum pack, Green Kazoo sleeping bag, Mini-Bus tent & Minx GTX trail shoe. Shot in Joshua Tree National Park, photographer and The North Face athlete Kristoffer Erikson captured the products being used by fellow athletes Willie Benegas, Peter Croft, Heidi Wirtz and Pete Athans.
This spring's Approach online banner campaign features two innovative climbing products: The Fulcrum pack and the Green Kazoo sleeping bag, which is made from recycled materials. Making use of a yak to celebrate the Fulcrum's burly fabric and strategically placed water bottles to convey the Green Kazoo's recycled design, the campaign will run in websites geared towards climbers, backpackers and anyone who shares a love for adventure travel.
The iconic Outdoor letterbox campaign is as alive and well as ever. The new imagery from expeditions in Patagonia and Meru is more than proof. Amongst the stunning landscape stand The North Face climbers Renan Ozturk and Jimmy Chin and the highlighted Crimptastic jacket.
In support of this year's Outdoor print campaign we extended the message online through two unique flash banners and one rich media execution. The first flash banner features The North Face climbers Renan Ozturk, Jimmy Chin, and Conrad Anker while driving users to learn more about the award-winning story of the Meru expedition. The second flash banner highlights the inspiration and passion behind the Crimptastic jacket design. Meanwhile, the rich media banner illustrates the Prophet 65 pack's ability to hold everything one would need for an expedition, and from our extensive shoot, we discovered it's quite a lot.
Recently, Factory launched a new Performance campaign for The North Face. With an emphasis on TNF's heritage of elite athletes and innovative running product we created the campaign around the idea "You can always count on running." The first ad features the new Rucky Chucky GTX XCR® shoe and the world-renowned athlete Dean Karnazes as seen through the stunning photography of Tim Kemple.
As we move toward the Fall season, The North Face Performance campaign continues to focus on key insights about running. In this case it comes in the form of a banner ad featuring renowned The North Face athlete Dean Karnazes. The banner takes everyday scenarios to convey the message that you can always count on running to crush life's problems.
As winter begins to take hold, so does The North Face Action Sports Freeride campaign. Like the rest of the campaign, three new print ads highlight the distinct personas of The North Face skiers and riders by integrating action footage with lifestyle and exploration imagery. The latest ads feature skiers Ingrid Backstrom, Dana Flahr, and rider Johan Olofsson.
With so many Action Sports athletes and products to choose from, we decided to give everyone and everything equal playing time. From skiers to riders and jackets to packs, this season’s Action Sports banner campaign features 17 creative executions and is currently running on a number of ski and snowboard sites as well as Wired and Pandora.
The North Face Action Sports Freeride campaign highlights the distinct personas of The North Face skiers and riders by integrating action footage with lifestyle and exploration imagery. Overall, the campaign features a total of six The North Face athletes. Among them are spreads featuring skier Sage Cattabriga-Alosa and rider Mark Carter.
Hitting newsstands this Fall is our first Action Sports Alpine ad. The print execution features The North Face skier Ian McIntosh and a stunning 3D rendering of the highlighted product, the Haines Tuxedo.
In order to showcase all of the innovation that went into the Haines Tuxedo, we developed a rich media banner that provides users, well, all of the innovation. While expanded, the banner delivers a dynamic, CGI-based tour of highlighted interior and exterior features of the one-of-a-kind suit.
In an effort to give people a preview of what our Snow Report iPhone app is capable of, we created a rich media banner that geo-targets viewers via their IP address. The banner then provides your nearest resort's snow and weather information. On top of that, it displays top global snow totals just in case you feel like hopping a flight for some fresh powder.
The North Face recently opened two new retail stores in the St. Louis and St. Paul areas. To drive awareness to the store locations and their offerings, Factory created a campaign that included outdoor executions, direct mail as well as a 30 second radio spot.
In perfect timing of the release of the Cryptic microsite, banner ads and print campaign, we've released The North Face global snow report iPhone application. The Snow Report is your one stop shop for everything about the mountain. You can receive up-to-the-minute snow conditions, weather forecasts, full trail maps and all the details for every ski resort in the world.
Factory designed and developed an interactive environment highlighting everything about The North Face Cryptic Collection for the 2008-2009 snowsports season, a season everyone around the office has anxiously awaited. The microsite features exclusive videos, one-on-one athlete interviews and technical product highlights that bring the viewer into the range of the collection and the unique lives of The North Face Cryptic athletes.
To view the site click here.
A second wave of Summit Series banners make use of dramatic photography and authentic quotes from The North Face athletes Hilaree O'Neill and John Griber about the obstacles they faced on the Gasherbrum II expedition.
Putting the technology behind Gore-Tex to action, our latest Summit Series banner dynamically adjusts thermal temperature readings as John Griber ascends Gasherbrum II.
Factory recently developed web banners for The North Face 'Are you one of us?' campaign. The creative explores the unique way The North Face endurance athletes view everyday terms. In this execution, we gave viewers an alternative definition of 401K.
The Cryptic Fall/Winter print campaign highlights The North Face's progressive ski and snowboard outerwear collection in context with the athletes, culture and places that define the industry. The campaign is featured in core ski and snowboard publications such as Powder, Freeskier and Frequency.
Expanding the Cryptic campaign's presence into online mediums, Factory put together a comprehensive banner campaign. Product relevant banners are focused on dynamic and interactive flash solutions while rich media banners deliver readers one-of-a-kind helmet-cam footage of Cryptic athletes skiing and riding in Alaska.
Factory developed a direct mail piece supporting the annual The North Face retail Winter Event. The event takes place on January 21st through February 8th and promotes the season's only opportunity to save big on select gear, apparel, outerwear and everything else The North Face has to offer for winter.
Since 1966 Vans has put their signature on the skateboard and fashion world. That tradition continues on today with the ever-growing styles of Vans shoes available. From a series of stay-true classics to partnerships with a core team of world-class athletes, Vans works diligently to define a series of individual styles to push the parameters of footwear in their sports. As a leading digital partner, Factory works to bring stories of product and athlete together through innovative mobile applications.
Factory worked closely with Vans to launch a mobile guide to Vans gear with the House of Vans app. The app allows consumers to research their favorite Vans products, share information and comments with friends and then find the nearest Vans dealer. The app includes augmented reality technology that depicts retailers on-screen when viewing through camera mode on the iPhone and iPad. House of Vans is to be updated seasonally with new product images, profiles and news.
Download the free app today from iTunes.
