Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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2012 Campaign

Print campaign to announce the new Mountain Collective program.

Client:
Mountain Collective
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Beyond Reason - Cadel Evans

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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The Beast

The Beast Declared The Dew Tour A National Holiday.

Client:
Killington
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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Factory School of Wine ... South America.

Location:
Factory Design Labs
Photo By:
Krista Molloy

Find That Thing You Love - TV

Freeskiers exemplify modern day exploration. They’re inventive, subversive, and driven by constant progression. Nobody represents the culture better than Tom Wallisch. TDub’s unlikely path from urban roots to famed representative the U.S. Freeskiing team inspired the concept for this TV spot, which serves as an extension of ongoing efforts leading up to the 2014 Sochi winter games.

Client:
The North Face
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Bear Peak summit view

Location:
Bear Peak
Photo By:
Len Beasley

Bubba's Way - Swing On Things

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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A bit of rain for the time trials.

Location:
Vail Village
Photo By:
Krista Molloy

dog in the road....do you go left or right ?

Location:
Factory Design Labs
Photo By:
Joel Loncka

Rave at 35000 feet.

Location:
somewhere over the atlantic
Photo By:
Jeff Erin

FlashDry

The North Face athlete Ingrid Backstrom earns her turns climbing in Chamonix, France. Part of a multi-platform campaign announcing the launch of groundbreaking FlashDry technology.

Client:
The North Face
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So fun to spend time with some of the FDL_V team tonight. Such great people and amazing talent.

Location:
Verbier
Photo By:
Scott Mellin

ThermoBall Print Ad

For what could be the largest single product launch in our tenure with The North Face, we worked together to position Thermoball as the one and only jacket everyday explorers would need on any given adventure. An extensive Out Of Home, print and digital campaign guided consumers online or into retail to learn more about this new breakthrough technology and to shop the large selection of color and styles.

Client:
The North Face
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The Mountains Are Calling - TV

John Muir quotes serve as the title and backdrop to the stunning ode to exploration delivered in The North Faces's Fall 13 TV spot. This anthemic call to return to the outdoors is the foundation of the initial launch of the #NeverStopExploring Campaign.

Client:
The North Face
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Optifit-X S13 Outdoor Print Ad

The all new Optifit-X system featured in the Matthes Crest 72.

Client:
The North Face
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Peace in the Chaos - Eero Ettala

Print ad for Oakley technical outerwear featuring Eero Ettala.

Client:
Oakley
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musestudio.com

An introduction to Muse Studio - the new way for design professionals and homeowners to collaborate online.

Client:
Muse Studio
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