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RAZR FIT XTREME

The only way to launch the most fully loaded driver was to make a bold statement. So, in 2013, Callaway Introduced The Longest Driver In Golf.

Client:
Callaway
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Snowmass Culinary & Arts Festival

Print ad for Snowmass Culinary & Arts Festival.

Client:
Snowmass Tourism
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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Harvesting webisode

El Tesoro Tequila is produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business.

Client:
Beam Inc
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Sebastian Copeland

Video highlighting brand ambassador Sebastian Copeland.

Client:
Revo
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Steep Series Print Ad

Conveying how Steep Series is built for big-mountain riding meant we need to show The North Face athletes taking their skills to the edge, as witnessed in this still of Sage Cattabriga-Alosa straight-lining quite a unique line in Alaska’s Neacola Mountains.

Client:
The North Face
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Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
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Optifit-X S13 Outdoor Print Ad

The all new Optifit-X system featured in the Matthes Crest 72.

Client:
The North Face
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Kami Semick TV Spot

The North Face builds the kit that becomes the standard for ultramarathons.

Client:
The North Face
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Razr Fit Driver - 2012

PGA Tour Pros react to the new RAZR Fit driver.

Client:
Callaway
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Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
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Snow Report App

Snow reports, 5-day forecast and trail maps are all made available for skiers and riders in the Snow Report app from The North Face.

Client:
The North Face
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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The Mountains Are Calling - TV

John Muir quotes serve as the title and backdrop to the stunning ode to exploration delivered in The North Faces's Fall 13 TV spot. This anthemic call to return to the outdoors is the foundation of the initial launch of the #NeverStopExploring Campaign.

Client:
The North Face
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Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
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Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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Sports Authority: Unplug

When Sports Authority asked us to help develop a new holiday TV campaign, we came across a pretty crazy stat: over 70% of people now plan on buying electronics over the holidays. Leaning off this trend, we launched the “Unplug” campaign. Shot entirely in and around Denver, the spots set out to cement our brand’s point of view and remind people of the enduring power of sport.

Client:
Sports Authority
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Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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