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OOH Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Radarlock Press Kit

Product innovation is the at the core of everything Oakley stands for. From its very first dirt bike handle grip to modern optical perfection, Oakley exudes confidence and truth as creators of the most technologically advanced gear.

Client:
Oakley
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
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Hard at ski ... #factorylabs #aloowithaview

Photo By:
A Loo With A View

Dinner Downtown

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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MTN ROOTS

Squaw Valley/Alpine Meadows has long been known for its fast and furious ski terrain. We were asked to come up with an attention-grabbing way of announcing that their dining scene is on the move as well. So we created a food truck that would cater to the health conscious and hungry patrons while communicating their newly launched Skiing Has A Soul ad campaign. The Mtn. Roots truck boasted a menu centered on local and organic plates to entice both locals and tourists to get to the mountain and enjoy a delicious skiing experience.

Client:
Squaw Valley
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In-store Kiosk

Global in-store kiosk web application to customize sunglasses and goggles.

Client:
Oakley
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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Better Than Naked: S13 Performance Print

The North Face Athlete Hal Koerner in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple

Client:
The North Face
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Red Carpet Event

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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Harvesting webisode

El Tesoro Tequila is produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business.

Client:
Beam Inc
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The Beast

The Beast Declared The Dew Tour A National Holiday.

Client:
Killington
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Having soooooo much fun with @sammmmmmh & @opack #factorylabs

Photo By:
Marc van der Meer

El Tesoro Website

Website for El Tesoro Tequila.

Client:
Beam Inc
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Sebastian Copeland

Video highlighting brand ambassador Sebastian Copeland.

Client:
Revo
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Bubba's Way - Dress Code

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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X HOT Irons

With Callaway's X HOT Irons family, distance is the name of the game. The bar has been reset. X HOT Irons are now The Standard In Distance.

Client:
Callaway
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Before Snowmass Joy Had Boundaries

Local snowboarder Eric Angus lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Sports Authority: Unplug (60)

When Sports Authority asked us to help develop a new holiday TV campaign, we came across a pretty crazy stat: over 70% of people now plan on buying electronics over the holidays. Leaning off this trend, we launched the “Unplug” campaign. Shot entirely in and around Denver, the spots set out to cement our brand’s point of view and remind people of the enduring power of sport.

Client:
Sports Authority
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