Oakley, Perform Beautifully 2012

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully” represented a mindset that all Oakley women share.

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Oakley Perform Beautifully
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Perform Beautifully 2012

No matter how impressive the performance, consumers need to know that having the right apparel and eyewear is part of their success.

Client:
Oakley
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Perform Beautifully - Claudia Goncalves

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully”represented a mindset that all Oakley women share.

Client:
Oakley
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Perform Beautifully 2012

There are moments of pure inspiration that keep even amateur athletes thirsting for opportunities to Perform Beautifully. We’re on a never-ending pursuit of finding and exposing those moments. And we know exactly where to put the camera.

Client:
Oakley
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Perform Beautifully 2012

How do you highlight a new wave of style that Oakley is bringing to traditional sports like golf without detracting from athletic accomplishment? Simple: Apparel beautifully designed, photographed beautifully on a world-class athlete Performing Beautifully.

Client:
Oakley
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