MTN ROOTS

Squaw Valley/Alpine Meadows has long been known for its fast and furious ski terrain. We were asked to come up with an attention-grabbing way of announcing that their dining scene is on the move as well. So we created a food truck that would cater to the health conscious and hungry patrons while communicating their newly launched Skiing Has A Soul ad campaign. The Mtn. Roots truck boasted a menu centered on local and organic plates to entice both locals and tourists to get to the mountain and enjoy a delicious skiing experience.

Client:
Squaw Valley
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The Good of Sport – Episode 5: Dorian Dietrich

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 5 tells the story of skateboarder Dorian Dietrich.

Client:
Sports Authority
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Steep Series Print Ad

For The North Face athlete Lucas Debari, a trip to Antarctica wasn’t simply about venturing to the far end of the earth to ride indisputably challenging and equally stunning terrain. It was a chance to test and help develop the new Steep Series line of outerwear designed specifically for big-mountain backcountry riding.

Client:
The North Face
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Razr Fit Driver - 2012

PGA Tour Pros react to the new RAZR Fit driver.

Client:
Callaway
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Hex Lab - JB Holmes - 2012

Dick's Sporting Goods co-op execution for the Hex Black Tour ball featuring PGA Tour Pro JB Holmes.

Client:
Callaway
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Winter Run Print Ad

There is running, and then there is running brought to life in a way only The North Face could deliver. The extreme conditions of Iceland made it the ideal proving ground for the all-new Flight Series Winter Run Collection. Here Rory Bosio battles Arctic blasts on icy shores proving that with the right gear you can stay out all winter long.

Client:
The North Face
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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The North Face Website

The creation of this massive website was 100% a reflection of The North Face – designed, tested and perfected to be the best. Built on Factory Code Labs' open-source Protosite CMS.

Client:
The North Face
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House of Vans App

Be the first to know all things Vans with the House of Vans app. Featuring news feeds to see what sneaker freaks are saying and inside feeds from Vans that you couldn’t get any other way.

Client:
Vans
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The Beast

The Beast is Jibbed for Your Pleasure.

Client:
Killington
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Bubba's Way - Dress Code

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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Verto Climb Collection: Emily Harrington

The North Face Athlete Emily Harrington in the Verto Climb Collection. Crimea, Ukraine. Photo by Cory Richards.

Client:
The North Face
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Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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Before Aspen - 2011/2012 Campaign

Tree skiing among the landmarks is what gives Aspen its name. This headline set the tone for the entire campaign.

Client:
Aspen/Snowmass
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Epic Campaign - RAZR Fit driver

Print ad for RAZR Fit driver.

Client:
Callaway
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Better Than Naked: S13 Performance Print

The North Face Athlete Rory Bosio in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Casa Sauza Website

Casa Sauza Website.

Client:
Beam Inc
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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Before Aspen: Behind the Scenes

Photographer Chase Jarvis and crew take you behind the scenes of the "Before Aspen/Snowmass" 2013 ad campaign in collaboration with Factory Design Labs.

Client:
Aspen/Snowmass
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Red Carpet Event

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Find That Thing You Love - TV

Freeskiers exemplify modern day exploration. They’re inventive, subversive, and driven by constant progression. Nobody represents the culture better than Tom Wallisch. TDub’s unlikely path from urban roots to famed representative the U.S. Freeskiing team inspired the concept for this TV spot, which serves as an extension of ongoing efforts leading up to the 2014 Sochi winter games.

Client:
The North Face
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Snowmass Tourism Summer 2012

World-class mountain bike trails by day. First-class entertainment by night. Only in Snowmass.

Client:
Snowmass Tourism
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FlashDry

The North Face athlete Ingrid Backstrom earns her turns climbing in Chamonix, France. Part of a multi-platform campaign announcing the launch of groundbreaking FlashDry technology.

Client:
The North Face
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Real Results TV Spot

Captured Real Results from LPGA legend Annika Sorenstam, PGA Tour Pro Ernie Els and real golfers in support of the RAZR Fit driver.

Client:
Callaway
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
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OOH Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Revo 2012 Press Kit

Revo is eco-conscious in the products they create and the collateral they produce to promote them.

Client:
Revo
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Before Snowmass Joy Had Boundaries

Local skier Chris Davenport lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Better Than Naked Running Apparel

Video introducing climate control fabric technology in performance apparel.

Client:
The North Face
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ThermoBall Print Ad

For what could be the largest single product launch in our tenure with The North Face, we worked together to position Thermoball as the one and only jacket everyday explorers would need on any given adventure. An extensive Out Of Home, print and digital campaign guided consumers online or into retail to learn more about this new breakthrough technology and to shop the large selection of color and styles.

Client:
The North Face
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