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Radarlock Press Kit

Product innovation is the at the core of everything Oakley stands for. From its very first dirt bike handle grip to modern optical perfection, Oakley exudes confidence and truth as creators of the most technologically advanced gear.

Client:
Oakley
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RAZR X Black

Product print execution featuring all six members of the RAZR irons family.

Client:
Callaway
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Snowmass Culinary & Arts Festival

Print ad for Snowmass Culinary & Arts Festival.

Client:
Snowmass Tourism
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Real Results Website

Website created in support of the Real Results project where real consumers tested the new RAZR Fit driver against their current driver. The results speak for themselves.

Client:
Callaway
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Free Thinker Jacket

A study on best in breed: The North Face Free Thinker jacket, examined from every angle.

Client:
The North Face
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Steep Series Print Ad

Conveying how Steep Series is built for big-mountain riding meant we need to show The North Face athletes taking their skills to the edge, as witnessed in this still of Sage Cattabriga-Alosa straight-lining quite a unique line in Alaska’s Neacola Mountains.

Client:
The North Face
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Hayasa Running Shoe

TNF athlete Kami Semick running in Lakes District, England for the spring 2012 campaign for the Hayasa running shoe.

Client:
The North Face
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Bubba's Way - Dress Code

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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Red Carpet Event

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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The Beast

North. South. West. Beast.

Client:
Killington
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Brand Anthem Video

The North Face celebrates the endeavors of its athletes and inspires everyone to Never Stop Exploring.

Client:
The North Face
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Ultra Guide Shoe S13 Performance Print

The North Face Athlete Hal Koerner in the all new Ultra Guide Shoe. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
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RAZR Irons Campaign

Phil Mickelson showcasing the RAZR family of irons.

Client:
Callaway
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Sebastian Copeland

Video highlighting brand ambassador Sebastian Copeland.

Client:
Revo
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Better Than Naked: S13 Performance Print

The North Face Athlete Rory Bosio in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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X HOT Driver

The second Callaway driver brought to market in 2013, the X HOT Driver was developed to give golfers outrageous distance when it matters most.

Client:
Callaway
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
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Snow Report App

Snow reports, 5-day forecast and trail maps are all made available for skiers and riders in the Snow Report app from The North Face.

Client:
The North Face
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Verto Climb Collection: Matt Segal

The North Face Athlete Matt Segal in the Verto Climb Collection. Crimea, Ukraine. Photo by Cory Richards.

Client:
The North Face
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Tom Wallisch

Innovation is a never-ending process punctuated by events that happen in an instant. Here, The North Face athlete Tom Wallisch pushing the sport forward at 45 mph.

Client:
The North Face
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The Beast

The Beast Believes in Family Values. Like First Chair.

Client:
Killington
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Conrad Anker TV Spot

The North Face collaborates on the most important first ascent in years.

Client:
The North Face
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Revo 2012 Press Kit

Revo is eco-conscious in the products they create and the collateral they produce to promote them.

Client:
Revo
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HEX Black Tour

History of the ball print execution researched all of the technical advancements in golf ball history to promote the Callaway Hex Black Tour.

Client:
Callaway
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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Fall 2012 TV Spot

At critical moments, The North Face's commitment to innovation puts its athletes in position to succeed.

Client:
The North Face
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Peace in the Chaos - Tanner Hall

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Oakley Golf - Bubba Watson

Oakley golf welcomes Bubba Watson to the team

Client:
Oakley
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Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
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Sports Authority: Unplug (60)

When Sports Authority asked us to help develop a new holiday TV campaign, we came across a pretty crazy stat: over 70% of people now plan on buying electronics over the holidays. Leaning off this trend, we launched the “Unplug” campaign. Shot entirely in and around Denver, the spots set out to cement our brand’s point of view and remind people of the enduring power of sport.

Client:
Sports Authority
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Sports Authority: Unplug

When Sports Authority asked us to help develop a new holiday TV campaign, we came across a pretty crazy stat: over 70% of people now plan on buying electronics over the holidays. Leaning off this trend, we launched the “Unplug” campaign. Shot entirely in and around Denver, the spots set out to cement our brand’s point of view and remind people of the enduring power of sport.

Client:
Sports Authority
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Epic TV - Bellagio Fountain 2012

PGA Tour and European Tour Pro Alvaro Quiros drives the length of the Bellagio Fountain in this TV spot for the RAZR Fit driver.

Client:
Callaway
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