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Epic TV - Rooftop 2012

PGA Tour Pro Tommy Gainey plays from rooftop to rooftop in Las Vegas in support of the RAZR X Irons.

Client:
Callaway
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RAZR FIT XTREME

The only way to launch the most fully loaded driver was to make a bold statement. So, in 2013, Callaway Introduced The Longest Driver In Golf.

Client:
Callaway
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In-store Kiosk

Global in-store kiosk web application to customize sunglasses and goggles.

Client:
Oakley
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Before Aspen - 2011/2012 Campaign

X marks the spot: Aspen/Snowmass has hosted the Winter X Games for an unprecedented 11 years running.

Client:
Aspen/Snowmass
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The Beast

The Beast Declared The Dew Tour A National Holiday.

Client:
Killington
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
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Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
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Patrol 24 ABS Pack

The North Face designed this ABS pack after an avalanche nearly took the life of one of its athletes: World Champion snowboarder Xavier de le Rue.

Client:
The North Face
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Better Than Naked: S13 Performance Print

The North Face Athlete Hal Koerner in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple

Client:
The North Face
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Before Aspen The Mountain Never Had This Kind of Energy

The only thing more impressive than Aspen’s skiing is its sustainability. Snowboarder Chase Demeulenaere throws down at a rail jam near the Elk Creek Coal Mine.

Client:
Aspen/Snowmass
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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The Good of Sport – Episode 1: Green Valley Ranch Giants

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 1 tells the story of The Green Valley Ranch Giants little league football team.

Client:
Sports Authority
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Before Aspen The Mountain Never Had This Kind of Energy

The only thing more impressive than Aspen’s skiing is its sustainability. Skier Aidan Sheahan throws down at a rail jam near the Elk Creek Coal Mine.

Client:
Aspen/Snowmass
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Steep Series Print Ad

To help The North Face launch the all-new Steep Series Collection, we chose images that truly represented how its athletes took the gear, and themselves to the edge of what’s possible. Xav’s iceberg ride exemplifies just that.

Client:
The North Face
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Winter Run Print Ad

There is no such thing as bad weather when you have the right gear. This image of Ultra-runner Hal Koerner running along Iceland’s shores, laden with glacial fragments, helped us drive that point home as part of our ongoing efforts to launch The North Face’s new Winter Run Collection

Client:
The North Face
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Real Results Website

Website created in support of the Real Results project where real consumers tested the new RAZR Fit driver against their current driver. The results speak for themselves.

Client:
Callaway
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Snowmass Balloon Festival

Print ad for Snowmass Tourism

Client:
Snowmass Tourism
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The Good of Sport – Episode 4: Randy Perkins

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 4 tells the story of non-profit founder Randy Perkins.

Client:
Sports Authority
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The Mountains Are Calling - TV

John Muir quotes serve as the title and backdrop to the stunning ode to exploration delivered in The North Faces's Fall 13 TV spot. This anthemic call to return to the outdoors is the foundation of the initial launch of the #NeverStopExploring Campaign.

Client:
The North Face
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Before Aspen last call never rode first chair

A sold out crowd gets their fill at the legendary Belly Up Aspen.

Client:
Aspen/Snowmass
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Before Aspen a mountain's best feature was its summit

Local tree huggers Chris Davenport, Pat Sewell and Dayla Robinson get the goods at an undisclosed Ajax location.

Client:
Aspen/Snowmass
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Before Snowmass imagination didn't run this wild

Locals Penn and Kirsten Newhard carve out time with their kids on perfect corduroy. Snowmass ranked the #1 Family Resort in 2012

Client:
Aspen/Snowmass
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musestudio.com

An introduction to Muse Studio - the new way for design professionals and homeowners to collaborate online.

Client:
Muse Studio
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Conrad Anker TV Spot

The North Face collaborates on the most important first ascent in years.

Client:
The North Face
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Real Results TV Spot

Captured Real Results from PGA Tour Pro JB Holmes and real golfers in support of the RAZR Fit driver.

Client:
Callaway
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Better Than Naked: S13 Performance Print

The North Face Athlete Rory Bosio in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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Jimmy Chin

Video highlighting brand ambassador Jimmy Chin.

Client:
Revo
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The Beast

The Beast Believes in Family Values. Like First Chair.

Client:
Killington
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Peace in the Chaos - Tanner Hall

Print ad for Oakley technical outerwear featuring Tanner Hall.

Client:
Oakley
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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Epic TV - Mirage 2012

PGA Tour Pro Phil Mickelson hits over the Mirage volcano in this TV spot for Callaway.

Client:
Callaway
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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El Tesoro Website

Website for El Tesoro Tequila.

Client:
Beam Inc
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RAZR Fix Xtreme TV

Callaway TV spot featuring 4-Time Major Champion Phil Mickelson crushing Callaway’s new premium driver: The RAZR Fit Xtreme. #BRINGIT

Client:
Callaway
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Casa Sauza Website

Casa Sauza Website.

Client:
Beam Inc
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