Before Aspen - 2011/2012 Campaign

Tree skiing among the landmarks is what gives Aspen its name. This headline set the tone for the entire campaign.

Client:
Aspen/Snowmass
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Beyond Reason - Lolo Jones

With the 2012 Olympic games on their way, capturing stories like that of Lolo Jones served as messaging platforms to build anticipation around what it takes for an athlete to turn dreams that were once beyond possible into accomplishments that are now Beyond Reason.

Client:
Oakley
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The Beast

The Beast Declared The Dew Tour A National Holiday.

Client:
Killington
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Before Aspen a mountain's best feature was its summit

Local tree huggers Chris Davenport, Pat Sewell and Dayla Robinson get the goods at an undisclosed Ajax location.

Client:
Aspen/Snowmass
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Epic Campaign - RAZR Fit driver

Print ad for RAZR Fit driver.

Client:
Callaway
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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The Beast

The Beast Believes in Family Values. Like First Chair.

Client:
Killington
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Steep Series Print Ad

British Columbia’s Kootenay Mountains had the steep chutes, rugged spines and deep snow Angel Collinson was looking to ski. This image put her capacity to hang with (and showing up) the guys on display and was our choice to promote the women’s line of the Steep Series Collection as a necessity, not an afterthought.

Client:
The North Face
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Before Aspen - 2011/2012 Campaign

X marks the spot: Aspen/Snowmass has hosted the Winter X Games for an unprecedented 11 years running.

Client:
Aspen/Snowmass
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Epic Campaign - RAZR Irons

RAZR family irons.

Client:
Callaway
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Peace in the Chaos - Eero Ettala

Print ad for Oakley technical outerwear featuring Eero Ettala.

Client:
Oakley
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Before Snowmass turning pro meant leaving home

Aspen locals rise to the challenge for the 12th year of X Games Aspen. Local pro: Matt Walker

Client:
Aspen/Snowmass
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X HOT Driver

The second Callaway driver brought to market in 2013, the X HOT Driver was developed to give golfers outrageous distance when it matters most.

Client:
Callaway
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Steep Series Print Ad

For The North Face athlete Lucas Debari, a trip to Antarctica wasn’t simply about venturing to the far end of the earth to ride indisputably challenging and equally stunning terrain. It was a chance to test and help develop the new Steep Series line of outerwear designed specifically for big-mountain backcountry riding.

Client:
The North Face
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House of Vans App

Be the first to know all things Vans with the House of Vans app. Featuring news feeds to see what sneaker freaks are saying and inside feeds from Vans that you couldn’t get any other way.

Client:
Vans
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Hex Black Campaign

Tour Pro Phil Mickelson representing the Hex Black ball.

Client:
Callaway
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Jimmy Chin

Video highlighting brand ambassador Jimmy Chin.

Client:
Revo
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Print Ad: Jim

Factory Design Labs was tasked with creating a brand campaign that captured the essence of Oakley’s design and innovation prowess. With competitors often featuring glossy action and staged lifestyle imagery, we wanted the design-focused campaign to rise above the clutter. After landing on Disruptive by Design as campaign tagline and mantra, we custom built a software program, merging art and technology, empowering our art directors to create a truly unique visual language – a glitched look and feel that represented Oakley’s unique, non-conformist attitude.

Client:
Oakley
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Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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Steep Series Print Ad

Conveying how Steep Series is built for big-mountain riding meant we need to show The North Face athletes taking their skills to the edge, as witnessed in this still of Sage Cattabriga-Alosa straight-lining quite a unique line in Alaska’s Neacola Mountains.

Client:
The North Face
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Better Than Naked: S13 Performance Print

The North Face Athlete Rory Bosio in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
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Dinner Downtown

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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Brand Anthem Video

The North Face celebrates the endeavors of its athletes and inspires everyone to Never Stop Exploring.

Client:
The North Face
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Peace in the Chaos - Eero Ettala

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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Before Snowmass Joy Had Boundaries

Local skier Chris Davenport lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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Custom Configurator web feature

Website feature for users to customize Oakley goggles and sunglasses.

Client:
Oakley
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The Beast

North. South. West. Beast.

Client:
Killington
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Bubba's Way - Dress Code

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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The North Face Brand OOH : Tent

Out Of Home will be the first of many extensions for The North Face's F13 Brand TV spot. The iconic dome tent illuminated high atop mountain ranges in Bralorne serves as a beacon of exploration.

Client:
The North Face
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Summit Series Print Ad

Innovation fuels progress—often beyond what is presumed to be possible. For the Fall ‘13 campaign we highlighted the addition of all-new ZLoft™ proprietary insulation to The North Face Summit Series line. Confident messaging and powerful imagery in our endemic print and digital work reinforced the concept of technological and personal breakthroughs.

Client:
The North Face
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Peace in the Chaos - Seth Morrison

Print ad for Oakley technical outerwear featuring Seth Morrison.

Client:
Oakley
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Bottling Webisode

El Tesoro Tequila is produced at a distillery in Jalisco, Mexico, where the family that founded the distillery is still involved in the business.

Client:
Beam Inc
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Razr Fit Driver Campaign

Longest driver on European Tour representing the RAZR Fit driver.

Client:
Callaway
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The Good of Sport – Episode 1: Green Valley Ranch Giants

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 1 tells the story of The Green Valley Ranch Giants little league football team.

Client:
Sports Authority
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Snowmass Balloon Festival

Print ad for Snowmass Tourism

Client:
Snowmass Tourism
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Free Thinker Jacket

A study on best in breed: The North Face Free Thinker jacket, examined from every angle.

Client:
The North Face
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