Perform Beautifully 2012

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully” represented a mindset that all Oakley women share.

Client:
Oakley
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ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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The North Face Website

The creation of this massive website was 100% a reflection of The North Face – designed, tested and perfected to be the best. Built on Factory Code Labs' open-source Protosite CMS.

Client:
The North Face
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ThermoBall Print Ad

For what could be the largest single product launch in our tenure with The North Face, we worked together to position Thermoball as the one and only jacket everyday explorers would need on any given adventure. An extensive Out Of Home, print and digital campaign guided consumers online or into retail to learn more about this new breakthrough technology and to shop the large selection of color and styles.

Client:
The North Face
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Havoc Hiking Boot

The North Face athlete takes us on a tour of the Havoc hiking boot by way of Castle Valley, Utah.

Client:
The North Face
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Radarlock Press Kit

Product innovation is the at the core of everything Oakley stands for. From its very first dirt bike handle grip to modern optical perfection, Oakley exudes confidence and truth as creators of the most technologically advanced gear.

Client:
Oakley
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FlashDry

The North Face athlete Ingrid Backstrom earns her turns climbing in Chamonix, France. Part of a multi-platform campaign announcing the launch of groundbreaking FlashDry technology.

Client:
The North Face
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Dinner Downtown

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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The Beast

North. South. West. Beast.

Client:
Killington
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Winter Run Print Ad

There is running, and then there is running brought to life in a way only The North Face could deliver. The extreme conditions of Iceland made it the ideal proving ground for the all-new Flight Series Winter Run Collection. Here Rory Bosio battles Arctic blasts on icy shores proving that with the right gear you can stay out all winter long.

Client:
The North Face
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Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
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OOH Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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UDESIGN Configurator

Web app customization tool allowing users to customize their own RAZR Fit driver.

Client:
Callaway
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Look Deeper 2012

Sebastian Copeland. Documentarian. Climate Caretaker. Adventurer. Revo Ambassador.

Client:
Revo
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Peace in the Chaos - Tanner Hall

Print ad for Oakley technical outerwear featuring Tanner Hall.

Client:
Oakley
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Perform Beautifully 2012

No matter how impressive the performance, consumers need to know that having the right apparel and eyewear is part of their success.

Client:
Oakley
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Meru First Ascent Timeline

Website feature detailing product innovation for one of the worlds hardest first ascents.

Client:
The North Face
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Razr Fit Driver Campaign

Longest driver on European Tour representing the RAZR Fit driver.

Client:
Callaway
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Hayasa Running Shoe

TNF athlete Kami Semick running in Lakes District, England for the spring 2012 campaign for the Hayasa running shoe.

Client:
The North Face
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Real Results Project

Print execution supporting the Real Results Project.

Client:
Callaway
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Perform Beautifully - Claudia Goncalves

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully”represented a mindset that all Oakley women share.

Client:
Oakley
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Before Snowmass Joy Had Boundaries

Local snowboarder Eric Angus lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
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Epic TV - Rooftop 2012

PGA Tour Pro Tommy Gainey plays from rooftop to rooftop in Las Vegas in support of the RAZR X Irons.

Client:
Callaway
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Brand Anthem Video

The North Face celebrates the endeavors of its athletes and inspires everyone to Never Stop Exploring.

Client:
The North Face
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Oakley Golf - Bubba Watson

Oakley golf welcomes Bubba Watson to the team

Client:
Oakley
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Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
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Winter Run Print Ad

There is no such thing as bad weather when you have the right gear. This image of Ultra-runner Hal Koerner running along Iceland’s shores, laden with glacial fragments, helped us drive that point home as part of our ongoing efforts to launch The North Face’s new Winter Run Collection

Client:
The North Face
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Real Results - Phil Mickelson

Dick's Sporting Goods co-op execution for the RAZR Fit driver featuring PGA Tour Pro Phil Mickelson.

Client:
Callaway
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Action Sports - Lucas Debari

The North Face athlete Lucas Debari clearing the highway at Mount Baker.

Client:
The North Face
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Sebastian Copeland

Video highlighting brand ambassador Sebastian Copeland.

Client:
Revo
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Epic Campaign - RAZR Fit driver

Print ad for RAZR Fit driver.

Client:
Callaway
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RAZR Irons Campaign

Phil Mickelson showcasing the RAZR family of irons.

Client:
Callaway
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The Good of Sport – Episode 2: Shea & Tara Gutz

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 2 tells the story of high school soccer player Tara Guetz.

Client:
Sports Authority
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Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
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MTN ROOTS

Squaw Valley/Alpine Meadows has long been known for its fast and furious ski terrain. We were asked to come up with an attention-grabbing way of announcing that their dining scene is on the move as well. So we created a food truck that would cater to the health conscious and hungry patrons while communicating their newly launched Skiing Has A Soul ad campaign. The Mtn. Roots truck boasted a menu centered on local and organic plates to entice both locals and tourists to get to the mountain and enjoy a delicious skiing experience.

Client:
Squaw Valley
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