Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
View Work

UDESIGN Configurator

Web app customization tool allowing users to customize their own RAZR Fit driver.

Client:
Callaway
View Video

No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
View Work

The Good of Sport – Episode 5: Dorian Dietrich

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 5 tells the story of skateboarder Dorian Dietrich.

Client:
Sports Authority
View Video

Find That Thing You Love - TV

Freeskiers exemplify modern day exploration. They’re inventive, subversive, and driven by constant progression. Nobody represents the culture better than Tom Wallisch. TDub’s unlikely path from urban roots to famed representative the U.S. Freeskiing team inspired the concept for this TV spot, which serves as an extension of ongoing efforts leading up to the 2014 Sochi winter games.

Client:
The North Face
View Video

Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
View Work

Peace in the Chaos - Tanner Hall

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
View Video

Flight Series Proving Ground

Video demonstrating athlete and expedition testing of performance apparel.

Client:
The North Face
View Video

HEX Black Tour

Print execution featuring Fredrik Jacobson in support of the Hex Black Tour ball.

Client:
Callaway
View Work

Perform Beautifully 2012

No matter how impressive the performance, consumers need to know that having the right apparel and eyewear is part of their success.

Client:
Oakley
View Work

Epic TV - Bellagio Fountain 2012

PGA Tour and European Tour Pro Alvaro Quiros drives the length of the Bellagio Fountain in this TV spot for the RAZR Fit driver.

Client:
Callaway
View Video

ThermoBall Print Ad

For what could be the largest single product launch in our tenure with The North Face, we worked together to position Thermoball as the one and only jacket everyday explorers would need on any given adventure. An extensive Out Of Home, print and digital campaign guided consumers online or into retail to learn more about this new breakthrough technology and to shop the large selection of color and styles.

Client:
The North Face
View Work

Steep Series Print Ad

British Columbia’s Kootenay Mountains had the steep chutes, rugged spines and deep snow Angel Collinson was looking to ski. This image put her capacity to hang with (and showing up) the guys on display and was our choice to promote the women’s line of the Steep Series Collection as a necessity, not an afterthought.

Client:
The North Face
View Work

Agent Q

Print ad for Invesco Powershares.

Client:
Invesco Powershares
View Work

Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
View Video

Steep Series Print Ad

To help The North Face launch the all-new Steep Series Collection, we chose images that truly represented how its athletes took the gear, and themselves to the edge of what’s possible. Xav’s iceberg ride exemplifies just that.

Client:
The North Face
View Work

Better Than Naked: S13 Performance Print

The North Face Athlete Rory Bosio in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
View Work

Beyond Reason

The Beyond Reason campaign propelled Oakley into a new stratosphere of athletic brands. Leveraging Oakley athletes like skateboarder Bob Burnquist and backcountry skier Seth Morrison, Oakley stuck to its roots and still kept its youthful audiences’ mouths watering.

Client:
Oakley
View Work

Before Aspen last call never rode first chair

A sold out crowd gets their fill at the legendary Belly Up Aspen.

Client:
Aspen/Snowmass
View Work

Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
View Work

Fall 2012 TV Spot

At critical moments, The North Face's commitment to innovation puts its athletes in position to succeed.

Client:
The North Face
View Video

Razr Fit Driver Campaign

Longest driver on European Tour representing the RAZR Fit driver.

Client:
Callaway
View Work

Technology Iconography

Developed a cohesive system of icons to help consumers understand and differentiate between innovative product technologies.

Client:
Callaway
View Work

Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
View Work

ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
View Work

Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
View Work

Radarlock Press Kit

Product innovation is the at the core of everything Oakley stands for. From its very first dirt bike handle grip to modern optical perfection, Oakley exudes confidence and truth as creators of the most technologically advanced gear.

Client:
Oakley
View Work

Real Results Website

Website created in support of the Real Results project where real consumers tested the new RAZR Fit driver against their current driver. The results speak for themselves.

Client:
Callaway
View Video

Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
View Work

Beyond Reason

Oakley lenses and frames are Beyond Reason unto themselves. Bringing that innovative technology to life through bold photography and unique angles helped inspire consumers.

Client:
Oakley
View Work

The Beast

The Beast is Jibbed for Your Pleasure.

Client:
Killington
View Work

Xavier de Le Rue TV Spot

A massive slides leads to the most important recent innovation in backcountry riding.

Client:
The North Face
View Video

Revo 2012 Press Kit

Revo is eco-conscious in the products they create and the collateral they produce to promote them.

Client:
Revo
View Work

Before Aspen You Never Connected Quite LIke This

What’s most impressive about the Aspen/Snowmass Ski & Snowboard School isn’t just their resume. It’s the relationships you’ll find here.

Client:
Aspen/Snowmass
View Work

X HOT Driver

The second Callaway driver brought to market in 2013, the X HOT Driver was developed to give golfers outrageous distance when it matters most.

Client:
Callaway
View Work

Before Snowmass turning pro meant leaving home

Aspen locals rise to the challenge for the 12th year of X Games Aspen. Local pro: Blake Axelson

Client:
Aspen/Snowmass
View Work

Before Snowmass Joy Had Boundaries

Local snowboarder Eric Angus lets loose in Snowmass’ newly-gladed Burnt Mountain area.

Client:
Aspen/Snowmass
View Work

Perform Beautifully 2012

How do you highlight a new wave of style that Oakley is bringing to traditional sports like golf without detracting from athletic accomplishment? Simple: Apparel beautifully designed, photographed beautifully on a world-class athlete Performing Beautifully.

Client:
Oakley
View Work

Better Than Naked Running Apparel

Video introducing climate control fabric technology in performance apparel.

Client:
The North Face
View Video