Better Than Naked: S13 Performance Print

The North Face Athlete Hal Koerner in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple

Client:
The North Face
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Epic TV - Bellagio Fountain 2012

PGA Tour and European Tour Pro Alvaro Quiros drives the length of the Bellagio Fountain in this TV spot for the RAZR Fit driver.

Client:
Callaway
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Before Aspen The Mountain Never Had This Kind of Energy

The only thing more impressive than Aspen’s skiing is its sustainability. Snowboarder Chase Demeulenaere throws down at a rail jam near the Elk Creek Coal Mine.

Client:
Aspen/Snowmass
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Summit Series Print Ad

Innovation fuels progress—often beyond what is presumed to be possible. For the Fall ‘13 campaign we highlighted the addition of all-new ZLoft™ proprietary insulation to The North Face Summit Series line. Confident messaging and powerful imagery in our endemic print and digital work reinforced the concept of technological and personal breakthroughs.

Client:
The North Face
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Peace in the Chaos - Eero Ettala

Print ad for Oakley technical outerwear featuring Eero Ettala.

Client:
Oakley
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Perform Beautifully 2012

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully” represented a mindset that all Oakley women share.

Client:
Oakley
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Before Aspen: Behind the Scenes

Photographer Chase Jarvis and crew take you behind the scenes of the "Before Aspen/Snowmass" 2013 ad campaign in collaboration with Factory Design Labs.

Client:
Aspen/Snowmass
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Razr Fit Driver - 2012

PGA Tour Pros react to the new RAZR Fit driver.

Client:
Callaway
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Free Thinker Jacket

A study on best in breed: The North Face Free Thinker jacket, examined from every angle.

Client:
The North Face
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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Beyond Reason

Featuring Oakley athletes in epic Beyond Reason moments was an important aspect of the campaign’s launch. Quotes from athletes such as this one from surfer Bruce Irons made athletic superheroes relatable.

Client:
Oakley
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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The North Face Website

The creation of this massive website was 100% a reflection of The North Face – designed, tested and perfected to be the best. Built on Factory Code Labs' open-source Protosite CMS.

Client:
The North Face
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Snow Report App

Snow reports, 5-day forecast and trail maps are all made available for skiers and riders in the Snow Report app from The North Face.

Client:
The North Face
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Before Snowmass turning pro meant leaving home

Aspen locals rise to the challenge for the 12th year of X Games Aspen. Local pro: Blake Axelson

Client:
Aspen/Snowmass
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The Good of Sport – Episode 3: William & Symone Starks

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 3 tells the story of basketball prodigy Symone Starks.

Client:
Sports Authority
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Radarlock Press Kit

Product innovation is the at the core of everything Oakley stands for. From its very first dirt bike handle grip to modern optical perfection, Oakley exudes confidence and truth as creators of the most technologically advanced gear.

Client:
Oakley
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Steep Series Print Ad

Conveying how Steep Series is built for big-mountain riding meant we need to show The North Face athletes taking their skills to the edge, as witnessed in this still of Sage Cattabriga-Alosa straight-lining quite a unique line in Alaska’s Neacola Mountains.

Client:
The North Face
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Peace in the Chaos - Jake Blauvelt

Print ad for Oakley technical outerwear featuring Jake Blauvelt.

Client:
Oakley
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musestudio.com

An introduction to Muse Studio - the new way for design professionals and homeowners to collaborate online.

Client:
Muse Studio
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Real Results TV Spot

Captured Real Results from PGA Tour Pro JB Holmes and real golfers in support of the RAZR Fit driver.

Client:
Callaway
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Red Carpet Event

2012 TV campaign for Invesco Powershares.

Client:
Invesco Powershares
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The Good of Sport – Episode 1: Green Valley Ranch Giants

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 1 tells the story of The Green Valley Ranch Giants little league football team.

Client:
Sports Authority
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The Good of Sport – Episode 4: Randy Perkins

All Things Sporting Good” isn’t just about what Sports Authority sells. It’s about what they stand for. To bring this brand purpose to life, we developed a six-episode web series featuring real local athletes who embody what “the good of sport” is all about. Episode 4 tells the story of non-profit founder Randy Perkins.

Client:
Sports Authority
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Razr Fit Driver Campaign

Longest driver on European Tour representing the RAZR Fit driver.

Client:
Callaway
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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RAZR Irons Campaign

Phil Mickelson showcasing the RAZR family of irons.

Client:
Callaway
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Casa Sauza Website

Casa Sauza Website.

Client:
Beam Inc
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Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
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Meru First Ascent Timeline

Website feature detailing product innovation for one of the worlds hardest first ascents.

Client:
The North Face
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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Beyond Reason

The Beyond Reason campaign propelled Oakley into a new stratosphere of athletic brands. Leveraging Oakley athletes like skateboarder Bob Burnquist and backcountry skier Seth Morrison, Oakley stuck to its roots and still kept its youthful audiences’ mouths watering.

Client:
Oakley
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Snowmass Balloon Festival

Print ad for Snowmass Tourism

Client:
Snowmass Tourism
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Epic TV - Mirage 2012

PGA Tour Pro Phil Mickelson hits over the Mirage volcano in this TV spot for Callaway.

Client:
Callaway
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Jimmy Chin

Video highlighting brand ambassador Jimmy Chin.

Client:
Revo
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