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Peace in the Chaos - Tanner Hall

Oakley product innovation doesn’t take shape in a stuffy lab. There’s a good reason Oakley athletes’ names appear on the products – they help design them.

Client:
Oakley
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Peace in the Chaos - Tanner Hall

Print ad for Oakley technical outerwear featuring Tanner Hall.

Client:
Oakley
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RAZR FIT XTREME

The only way to launch the most fully loaded driver was to make a bold statement. So, in 2013, Callaway Introduced The Longest Driver In Golf.

Client:
Callaway
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Print Ad: Squaw Valley

With so many ski destinations in North America all touting amazing terrain, great conditions and complete vacation experiences, it's easy for any resort to get lost in the mix. But Squaw Valley / Alpine Meadows had an opportunity to stand out by expressing something unique – a level of heritage and authenticity that can’t be fabricated. "Skiing has a soul. And this is where it lives.” brought that sentiment to life. Rather than showcasing epic photography of backcountry terrain with expert skiers hucking themselves off cliffs, the campaign depicts the type of personal, memorable moments that all of us have experienced and never want to forget.

Client:
Squaw Valley
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No Distractions

Print ad featuring PGA Tour and European Tour Pro Rory McIlroy.

Client:
Oakley
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Epic Campaign - RAZR Irons

RAZR family irons.

Client:
Callaway
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Steep Series Print Ad

British Columbia’s Kootenay Mountains had the steep chutes, rugged spines and deep snow Angel Collinson was looking to ski. This image put her capacity to hang with (and showing up) the guys on display and was our choice to promote the women’s line of the Steep Series Collection as a necessity, not an afterthought.

Client:
The North Face
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Beyond Reason - Craig Alexander

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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Before Aspen - 2011/2012 Campaign

Whether jet setter or ski bum, all are welcome at Wheeler Opera House – as well as every other destination in Aspen/Snowmass.

Client:
Aspen/Snowmass
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Muse Studio Identity

With the opportunity to be involved with a new online home remodeling collaboration tool from inception to launch, Factory created a strong name and brand identity for what is now Muse Studio, representing the innovative, high end and connected nature of this product.

Client:
Muse Studio
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Steep Series Print Ad

For The North Face athlete Lucas Debari, a trip to Antarctica wasn’t simply about venturing to the far end of the earth to ride indisputably challenging and equally stunning terrain. It was a chance to test and help develop the new Steep Series line of outerwear designed specifically for big-mountain backcountry riding.

Client:
The North Face
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Bubba's Way - Swing On Things

Oakley is a unique brand - they focus on individualism and innovation that redefines the game - and Bubba personifies all of those qualities.

Client:
Oakley
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Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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Look Deeper 2012

Alexandra Cousteau. Global Water Advocate. Revo Ambassador.

Client:
Revo
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Better Than Naked Running Apparel

Video introducing climate control fabric technology in performance apparel.

Client:
The North Face
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Winter Run Print Ad

There is no such thing as bad weather when you have the right gear. This image of Ultra-runner Hal Koerner running along Iceland’s shores, laden with glacial fragments, helped us drive that point home as part of our ongoing efforts to launch The North Face’s new Winter Run Collection

Client:
The North Face
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Real Results - Phil Mickelson

Dick's Sporting Goods co-op execution for the RAZR Fit driver featuring PGA Tour Pro Phil Mickelson.

Client:
Callaway
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Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Alexandra Cousteau

Video highlighting brand ambassador Alexandra Cousteau.

Client:
Revo
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Peace in the Chaos - Jake Blauvelt

Print ad for Oakley technical outerwear featuring Jake Blauvelt.

Client:
Oakley
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2012 Campaign

Print campaign to announce the new Mountain Collective program.

Client:
Mountain Collective
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Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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Epic Campaign - Hex Black Tour

Hex Black Tour golf ball.

Client:
Callaway
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Perform Beautifully - Claudia Goncalves

The modern high-achieving active woman can’t be defined in a few words. In fact, she can’t be defined in a whole book. But “Perform Beautifully”represented a mindset that all Oakley women share.

Client:
Oakley
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Roth Identity

Factory created a new identity and branding system that upheld Roth’s 50 year history and reputation while also representing its innovative nature.

Client:
Roth
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Before Aspen The Mountain Never Had This Kind of Energy

The only thing more impressive than Aspen’s skiing is its sustainability. Snowboarder Chase Demeulenaere throws down at a rail jam near the Elk Creek Coal Mine.

Client:
Aspen/Snowmass
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Better Than Naked: S13 Performance Print

The North Face Athlete Hal Koerner in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple

Client:
The North Face
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Peace in the Chaos - Eero Ettala

Print ad for Oakley technical outerwear featuring Eero Ettala.

Client:
Oakley
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Brand Anthem Video

The North Face celebrates the endeavors of its athletes and inspires everyone to Never Stop Exploring.

Client:
The North Face
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Beyond Reason - Bryan Clay

Athelete vignettes highlighting how they take their sport Beyond Reason.

Client:
Oakley
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Look Deeper 2012

Jimmy Chin. Climber. Explorer. Photographer. Revo Ambassador.

Client:
Revo
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Epic TV - Mirage 2012

PGA Tour Pro Phil Mickelson hits over the Mirage volcano in this TV spot for Callaway.

Client:
Callaway
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Real Results TV Spot

Captured Real Results from LPGA legend Annika Sorenstam, PGA Tour Pro Ernie Els and real golfers in support of the RAZR Fit driver.

Client:
Callaway
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RAZR Fix Xtreme TV

Callaway TV spot featuring 4-Time Major Champion Phil Mickelson crushing Callaway’s new premium driver: The RAZR Fit Xtreme. #BRINGIT

Client:
Callaway
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Peace in the Chaos - Simon Dumont

Print ad for Oakley technical outerwear featuring Simon Dumont.

Client:
Oakley
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X HOT Fairway Woods

Fairway woods in the past have been daunting for consumers to hit. Not only did Callaway bring a fairway wood family that was easy to hit, they made them Longer From Everywhere.

Client:
Callaway
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