Hayasa Running Shoe

TNF athlete Kami Semick running in Lakes District, England for the spring 2012 campaign for the Hayasa running shoe.

Client:
The North Face
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Performance Running

For over 40 years, The North Face has delivered protection to the world's best athletes. In this print ad for performance running, the brand takes runners under its wing.

Client:
The North Face
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Ultra Guide Shoe S13 Performance Print

The North Face Athlete Hal Koerner in the all new Ultra Guide Shoe. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
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Fall 2012 TV Spot

At critical moments, The North Face's commitment to innovation puts its athletes in position to succeed.

Client:
The North Face
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Meru Campaign

Part of a multi-platform campaign documenting collaboration between The North Face and its expedition team for first ascent of Shark's Fin in the Himalayas.

Client:
The North Face
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The North Face Brand OOH : Pond Skim

Multiple Out Of Home executions serve to extend the theme of exploration introduced in The North Face's F13 Brand TV spot. This one features Xavier de le Rue showcasing what it means to truly #NeverStopExploring, pond skimming across frigid ocean channels in Antarctica.

Client:
The North Face
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Summit Series Print Ad

Innovation fuels progress—often beyond what is presumed to be possible. For the Fall ‘13 campaign we highlighted the addition of all-new ZLoft™ proprietary insulation to The North Face Summit Series line. Confident messaging and powerful imagery in our endemic print and digital work reinforced the concept of technological and personal breakthroughs.

Client:
The North Face
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Havoc Hiking Boot

The North Face athlete takes us on a tour of the Havoc hiking boot by way of Castle Valley, Utah.

Client:
The North Face
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Verto Climb Collection: Matt Segal

The North Face Athlete Matt Segal in the Verto Climb Collection. Crimea, Ukraine. Photo by Cory Richards.

Client:
The North Face
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Better Than Naked: S13 Performance Print

The North Face Athlete Rory Bosio in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple.

Client:
The North Face
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The Mountains Are Calling - TV

John Muir quotes serve as the title and backdrop to the stunning ode to exploration delivered in The North Faces's Fall 13 TV spot. This anthemic call to return to the outdoors is the foundation of the initial launch of the #NeverStopExploring Campaign.

Client:
The North Face
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Steep Series Print Ad

Conveying how Steep Series is built for big-mountain riding meant we need to show The North Face athletes taking their skills to the edge, as witnessed in this still of Sage Cattabriga-Alosa straight-lining quite a unique line in Alaska’s Neacola Mountains.

Client:
The North Face
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Brand Anthem Video

The North Face celebrates the endeavors of its athletes and inspires everyone to Never Stop Exploring.

Client:
The North Face
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Free Thinker Jacket

A study on best in breed: The North Face Free Thinker jacket, examined from every angle.

Client:
The North Face
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Better Than Naked: S13 Performance Print

The North Face Athlete Hal Koerner in the Better Than Naked Collection. Chamonix, France. Photo by Tim Kemple

Client:
The North Face
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Flight Series Proving Ground

Video demonstrating athlete and expedition testing of performance apparel.

Client:
The North Face
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Better Than Naked Running Apparel

Video introducing climate control fabric technology in performance apparel.

Client:
The North Face
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Performance Running

The North Face protects athletes of all sorts. Here, a print ad component in a performance running campaign.

Client:
The North Face
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Steep Series Print Ad

British Columbia’s Kootenay Mountains had the steep chutes, rugged spines and deep snow Angel Collinson was looking to ski. This image put her capacity to hang with (and showing up) the guys on display and was our choice to promote the women’s line of the Steep Series Collection as a necessity, not an afterthought.

Client:
The North Face
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Patrol 24 ABS Pack

The North Face designed this ABS pack after an avalanche nearly took the life of one of its athletes: World Champion snowboarder Xavier de le Rue.

Client:
The North Face
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Action Sports - Angel Collinson

Angel Collinson reaches terminal velocity in a print ad for The North Face.

Client:
The North Face
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Kami Semick TV Spot

The North Face builds the kit that becomes the standard for ultramarathons.

Client:
The North Face
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Snow Report App

Snow reports, 5-day forecast and trail maps are all made available for skiers and riders in the Snow Report app from The North Face.

Client:
The North Face
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Winter Run Print Ad

There is running, and then there is running brought to life in a way only The North Face could deliver. The extreme conditions of Iceland made it the ideal proving ground for the all-new Flight Series Winter Run Collection. Here Rory Bosio battles Arctic blasts on icy shores proving that with the right gear you can stay out all winter long.

Client:
The North Face
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Find That Thing You Love - TV

Freeskiers exemplify modern day exploration. They’re inventive, subversive, and driven by constant progression. Nobody represents the culture better than Tom Wallisch. TDub’s unlikely path from urban roots to famed representative the U.S. Freeskiing team inspired the concept for this TV spot, which serves as an extension of ongoing efforts leading up to the 2014 Sochi winter games.

Client:
The North Face
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The North Face Website

The creation of this massive website was 100% a reflection of The North Face – designed, tested and perfected to be the best. Built on Factory Code Labs' open-source Protosite CMS.

Client:
The North Face
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Conrad Anker TV Spot

The North Face collaborates on the most important first ascent in years.

Client:
The North Face
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Winter Run Print Ad

There is no such thing as bad weather when you have the right gear. This image of Ultra-runner Hal Koerner running along Iceland’s shores, laden with glacial fragments, helped us drive that point home as part of our ongoing efforts to launch The North Face’s new Winter Run Collection

Client:
The North Face
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Optifit-X S13 Outdoor Print Ad

The all new Optifit-X system featured in the Matthes Crest 72.

Client:
The North Face
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FlashDry

The North Face athlete Ingrid Backstrom earns her turns climbing in Chamonix, France. Part of a multi-platform campaign announcing the launch of groundbreaking FlashDry technology.

Client:
The North Face
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Steep Series Print Ad

To help The North Face launch the all-new Steep Series Collection, we chose images that truly represented how its athletes took the gear, and themselves to the edge of what’s possible. Xav’s iceberg ride exemplifies just that.

Client:
The North Face
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ThermoBall Print Ad

For what could be the largest single product launch in our tenure with The North Face, we worked together to position Thermoball as the one and only jacket everyday explorers would need on any given adventure. An extensive Out Of Home, print and digital campaign guided consumers online or into retail to learn more about this new breakthrough technology and to shop the large selection of color and styles.

Client:
The North Face
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Action Sports - Lucas Debari

The North Face athlete Lucas Debari clearing the highway at Mount Baker.

Client:
The North Face
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Meru First Ascent Timeline

Website feature detailing product innovation for one of the worlds hardest first ascents.

Client:
The North Face
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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ThermoBall Print Ad

To effectively launch a campaign for the all-new Thermoball jacket featuring The North Face’s breakthrough synthetic down insulation, we focused on versatility. Our broad campaign drove consumers online and into stores to see the extensive collection and learn why they could rely on a single outerwear piece for their multiple pursuits in different environments and variable conditions.

Client:
The North Face
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We Test on Humans

Component in brand campaign explaining how The North Face designs, tests and perfects gear in partnership with its athletes.

Client:
The North Face
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Verto Climb Collection: Emily Harrington

The North Face Athlete Emily Harrington in the Verto Climb Collection. Crimea, Ukraine. Photo by Cory Richards.

Client:
The North Face
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The North Face Brand OOH : Tent

Out Of Home will be the first of many extensions for The North Face's F13 Brand TV spot. The iconic dome tent illuminated high atop mountain ranges in Bralorne serves as a beacon of exploration.

Client:
The North Face
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Steep Series Print Ad

For The North Face athlete Lucas Debari, a trip to Antarctica wasn’t simply about venturing to the far end of the earth to ride indisputably challenging and equally stunning terrain. It was a chance to test and help develop the new Steep Series line of outerwear designed specifically for big-mountain backcountry riding.

Client:
The North Face
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Single-Track Hayasa Running Shoe

Video introducing Cradle Guide footbed technology

Client:
The North Face
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Tom Wallisch

Innovation is a never-ending process punctuated by events that happen in an instant. Here, The North Face athlete Tom Wallisch pushing the sport forward at 45 mph.

Client:
The North Face
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Trailhead App

The Trailhead app helps users find and share the best routes for hiking, skiing, fly-fishing, mountaineering and more than a dozen other outdoor activities.

Client:
The North Face
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